Jul 8, 2024
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Simon Sinek: If You Don't Understand People, You Don't Understand Business
Just stumbled upon ASOS's bespoke size tape -- a nice example of a design solution to a business problem(s), in this case I'm guessing the business cost of returns/exchanges/customer mental barriers to online shopping.
However, if you read the comments on the video it looks like it's the execution that's backfiring; ASOS has run out of this custom size tape, leaving some people who ordered it hanging, and others who want it out of luck.
Moral of the story? Don't think your job ends when you've designed the product. Supply chain, distribution, extensibility, and a maintenance plan are all part of capital-D Design.