As the broadcasts of IDA Radio, the exclusive display font brings together a vast number of shades which can be presented according to the feeling in many ways. Thanks to the new font technology, the letters can respond dynamically to live music. The variable font is inspired by the ambiguous name of the radio (ida —> east) and by the physical location in a sea container at Telliskivi Creative City in Tallinn 🇪🇪 Listen worldwide!

This typeface won a Gold on the Estonian Design Awards 2018.

Graphic design: Jaan Sarapuu

Type design: Aimur Takk