#iceworksnw

Redesigned my dad’s business cards today. 

In case anyone is wondering, my dad has been carving ice for a couple decades. I’m not sure exactly how long but I know more than 28 years. Since his beginning he’s actually rebranded his business by himself. Originally his business was called Illustrations in Ice and the color scheme was very 80s/90s with gray, light blue, and pink. A couple years ago he changed his business name to iceworksNW and had me design his logo. His logo was very similar to the one on the business card except the words were standard black, and the “NORTHWEST” was spaced terribly (my early beginnings in graphic design). His business cards also had too much going on. 

My dad’s most recent business logo was originally designed by me, but that was before I went thru many of my design classes and the logo itself was a little off in terms of spacing. I lost the files so I decided to recreate it today. 

The first version (black text) is the closest to the original design with all black text as well.

The second version (my favorite) is the blue/white text.