Ibex Talks Trees, Obsession and Baobabs with Pete Nelson of âTreehouse Mastersâ
Speaking to Pete Nelson on the phone is what I imagine it would have been like to talk to Walt Disney in 1955 (the year before Disneyland opened) or Steve Jobs in 1976. You canât help but get caught up in the enthusiasm. Thereâs a purity in the way he speaks that tritely could be compared to a childâs vision of a dream world. But at the heart of Nelsonâs expanding empire isnât a saccharine, Peter Pan utopia, itâs a man with a biting sense of humor and a sincere passion for looking at the world from a different and aesthetically gorgeous point of view.
Pete Nelson is the founder of Nelson Treehouse and Supply, Treehouse Workshop and Treehouse Point Event Center and Retreat. Heâs been the leading treehouse designer and builder in the nation for over 25 years. Heâs written a handful of gorgeously photographed books on the art of the building in the trees. But itâs just been in the past six months that Peteâs name and niche has hit the mainstream.
Pete and his team are the mad geniuses behind the Animal Planetâs breakout summer hit, Treehouse Masters. We reached him by phone while he was on location in the Pocono Mountains of Pennsylvania filming an episode for the second season.
In the midst of filming the show and fielding interviews with the New York Times, the Huffington Post and The Today Show, he gave me his full attention â giving no indication that the Ibex Buzz wasnât on an equal level of journalism and influence for his growing empire. Weâre fans of the show (the team often sports the Ibex gear we sent through our friendship with his daughter, Emily), so it wasnât surprising to find his warmth and energy to be genuine. It was refreshing, though, to momentarily orbit in his palpable energy.
Bonbibi at Treehouse Point. Photo: Adam Crowley
Ibex Question (IQ): Thanks for taking the time to chat. What a year youâve had! Howâs the transition going â from niche treehouse guy to national television star?
Pete Nelson (PN): Well, I Iove the travels associated with filming. This week, weâre in the Poconos in Pennsylvania, north of Scranton. Itâs really pretty. The great part is my wife gets to come along [on all the travels]. Between the business and the show, itâs a full family business. We feel like weâre doing really good work⊠and we feel like weâre looking snappy, too. The Ibex products are so good. Cotton kills! And weâre outside all the time, so we need [good gear].
IQ: Weâre blushing. For the record, that was a completely unsolicited comment, but weâll take it. Thanks for the compliments. Weâre glad youâre digging the Merino and we agree youâre looking snappy, too! So, youâve said you were 25-years old when you were re-introduced to the idea of treehouses. What happened at 25?
PN: A combination of two things. In high school, some friends and I had planned an amazing, fantasy treehouse. We had great imaginations, but no money and no skills. So it never happened. At 25, this book for kids by David Stiles [titled How to Build Treehouses, Huts and Forts] arrived from one of my old high school friends. I got that spark again.
[At the same time], there was a small, beautiful treehouse â well planned and well executed - four doors down. It was magical. In my backyard there was a cottonwood tree, and I suddenly imagined myself as a treehouse builder again. Why not be a treehouse guy? Being a visual guy, [I wanted to start with] a coffee table book for adult treehouses. It was 1987. Thankfully, there were no treehouse books at the bookstore. So I did the book [titled Treehouses: The Art and Craft of Living Out on a Limb] and thatâs where it started.
IQ: When youâre designing a treehouse for someone else, do you prefer more or less direction?
PN: I like it both ways. If someone says, âWe trust you, go for it,â along with a list of the basics they want - thatâs great. Weâre happy. But, what I prefer is when theyâre involved and collaborating. When you put minds together, it can become so much more.
IQ: Have you ever been surprised by the ideas people come up with?Â
PN: Kids always want bowling alleys and pools [laughs]. Adults get taken away with size. We need to balance the size with what the tree can hold. One of the neatest things is that treehouse people are pretty neat people. In nearly 25 years, Iâve only come across two or three a**holes. Everyone else has been truly remarkable and really wonderful. We work with a lot of dreamers.Â
The people who make the final call to have [a treehouse] built are dreamers and are also doer types. [The cost of a treehouse] is never less than $60-80,000, and usually you break $100,000. So, theyâre successful and itâs been very inspirational to me to work with them. Whatâs been amazing is how these clients are fascinating people and generous with their advice.Â
IQ: Iâm sure itâs like asking you to choose between your children, but do you have a favorite treehouse?
PN: There is a little shingle style in West Falmouth Massachusetts. It was one of the first styles of architecture I loved - the feeling of pure summer. I was in the backyard of this little shingle house and I felt a little pressure, because it was in the most idyllic place Iâd ever been. [I suppose picking a âfavoriteâ] boils down to what pushes it over the top, which is the people. You essentially live with them for a month of two. In West Falmouth, I fell in love with the whole family. One of them has turned out to be one of my best friends.
Temple of the Blue Moon at Treehouse Point. Photo: Pete Nelson.
IQ: Do you have a âwhite whaleâ of a treehouse or a tree or a place youâre still aching to build in?Â
PN: I just love the possibilities that are out there. I have not been to Costa Rica yet, with those big tress down there. Iâm sure thatâs incredible. Oh! There is a tree called a monkeypod tree that Iâd love to build in. Yeah, a big mature monkeyâŠÂ [... interrupting himself with excitement] or a baobab tree, like in Africa. So, either Hawaii or Madagascar.
IQ: Is there anything you absolutely wonât build in a tree?
PN: Anything ultra heavy. Most things you can put in a house, you can put in a tree. Except a swimming pool or a basement.Â
IQ: Do you have a treehouse? Or is it a case of the cobblerâs children having no shoes?
PN: Technically, we do, though not in our backyard. We own Treehouse Point Hotel with six rentals. We test them out every once in a while.
IQ: With the success of Treehouse Masters and the boom in treehouse popularity, is there anything youâd like to tell people who are eyeing that big maple in their backyard?
PN: What I always like to say is that these heavy-duty treehouses shouldnât scare anyone away from doing it themselves. Treehouses are part of our culture â all around the world. If youâre considering doing it, just get out there and do it. It brings families together and gets them in the woods. Itâs a perfect chance to bond with each other, with friends and with whole communities. Get out there and do it. You almost have to be careful, though, because you will become obsessed. Itâs a nice obsession, though.Â
Ibex: We couldnât agree more. Thanks, Pete and hereâs to getting more families out in the woods!