#ibaco

India’s ice cream industry is growing fast, and Ibaco has positioned itself as a premium dessert brand known for its customizable, pay-by-weight ice cream experience. Owned by Hatsun Agro Product Ltd., Ibaco combines product innovation with smart digital marketing to build strong customer engagement and brand loyalty.

The Rise of Ibaco

Operating in a competitive dessert market, Ibaco differentiates itself through a self-serve concept, premium positioning, and modern store experience. The brand focuses on indulgence and celebration rather than price-based marketing.

The Ibaco Positioning: Premium, Customizable, Experiential

Ibaco’s identity is built around:

Pay-by-weight model

Self-serve customization

Premium pricing

Contemporary store design

Its marketing reflects experience and personalization.

1. Strong Visual Branding Across Digital Platforms

Ibaco uses high-quality visuals, pastel aesthetics, and engaging reels to showcase products and celebrations. Social media content highlights flavors, toppings, and special occasions, creating strong visual appeal.

2. Hyperlocal Digital Marketing for Franchise Growth

The brand drives store visits through location-based ads, optimized Google listings, and festival-specific local promotions, helping customers easily find nearby outlets.

3. Seasonal & Occasion-Based Campaign Strategy

Ibaco promotes moments rather than just products through campaigns aligned with festivals and celebrations, ensuring year-round engagement.

4. Product Innovation Amplified Digitally

New launches are promoted using teaser posts, influencer collaborations, and reaction videos that build excitement and trust.

5. User-Generated Content & Community Building

Customers naturally promote the brand through tagged posts, celebration photos, and branded hashtags, turning buyers into brand advocates.

6. Offline + Online Integration

Ibaco connects digital discovery with in-store experiences, creating a seamless omnichannel journey that drives real business growth.

Final Scoop: Why Ibaco’s Digital Marketing Works

Ibaco’s success lies in consistent branding, emotional storytelling, and hyperlocal digital strategies that transform a simple dessert into a memorable experience.

Summer is forever around the corner for us in India. The heat is our oldest friend but it doesn’t have to be a bad and annoying friend. Keep your cool with Ibaco this year! We have the perfect desserts to keep you cool as a cucumber all year round!

Ibaco has everything you need to enjoy the heat rather than suffer through it. Our desserts are the best in the market, made with ingredients of the best quality and in hygienic settings to ensure that no matter what, you are safe when you buy from us.

Ibaco has been in the desserts business for a long time. We have years of experience and know what our customers want and how to keep improving what we can offer to keep up with our customers’ every need. That’s why we expanded our menu from just dessert sundaes. We offer not just customizable and delicious bowls of ice cream but also an unbelievable number of ice cream shakes!

Like our desserts, you can customise your ice cream shakes too at Ibaco! We can make your dream dessert in a bottle now! The best part about ice cream shakes is how easy and quick they are to enjoy in comparison to regular desserts.

The summer is back with a bang, beat this blazing heat with Ibaco! Summer is long and hard in South India, the best way to beat it is by enjoying yummy desserts and drinks. What better place to do it than Ibaco?

Ibaco has some of the best ice creams in the market right now! From our decadent and indulgent chocolate flavors to our refreshing and cooling fruit concoctions, whatever you’re in the mood for, we will deliver.

Eating ice cream is more than the enjoyment of dessert. Ibaco ice creams are an experience. We have flavors you cannot beat served with complementary and delicious toppings that make this the ultimate summer cool-down option.

If you want something a little less indulgent, try our delicious milkshakes. Our milkshakes are made with phenomenal ingredients and our delicious ice creams to give you the only drink you need for the summer. Choose the flavor you want and the toppings that you want to pair with it and make a drink that is completely unique to you. Not only are our milkshakes delicious to drink, they are the perfect to-go dessert. Order, get it and go!

Ibaco is your summer bestie. We have everything you need to get through this summer in style! From desserts to drinks, we have something for everyone. You can have our delicious desserts delivered to you or come in and enjoy a day out with your friends. We can do it all.

Don’t spend your summer sweltering and suffering when you can spend it chilling and indulging. The only thing better than ice cream in the summer is ice cream that is topped with toppings and sauces that add that extra deliciousness that is perfect for you and your friends.

Are you celebrating a birthday or anniversary this summer? Spend it eating Ibaco’s range of ice cream cakes. Our ice cream cakes are made with one word in mind: perfection. From flavor to design, our cakes are the ultimate option to celebrate any occasion.