#i love... cosmetics

In celebration of their U.S. launch, U.K. beauty brand I Love... Cosmetics sprinkles cheer and dessert throughout New York City. To honor a newfound partnership, I Love... Cosmetics gelato carts will be stationed outside select Duane Reade locations between October 6 and 15. Aside from nibbling on scrumptious gelato, a stop at these cute carts will grant you scratch-and-win cards that offer major discounts on the intoxicatingly fragrant lotions and bath gels. Beauty buffs and bargainers alike will surely find a spontaneous trip to the drug store worthwhile when a scoop of gelato is involved! The chart below outlines the gelato cart schedule:

DAYDATETIMEDUANE READE LOCATIONADDRESSZIPThursday10/61 – 5pmHerald Square1350 Broadway10018Friday10/712 – 4pmRockefeller Center51 West 51stStreet10104Saturday10/81 – 5pmHerald Square1350 Broadway10018Sunday10/91 – 5pmLincoln Center1889 Broadway10023Tuesday10/111 – 5pmColumbus Circle4 Columbus Circle10019Wednesday10/121 – 5pmRockefeller Center51 West 51stStreet10104Friday10/1412 – 4pmBrooklyn250 Bedford Ave11211Saturday10/151 – 5pmSoho60 Spring Street10012 

 I Love…Cosmetics Limited announces its introduction of their bath and body line to the US market. The beloved UK brand is excited to offer their intoxicatingly fragranced bath and body treats to the beauty-savvy American customer.

  Launching mid-September, items will be available at all Duane Reade locations in New York City. By the end of 2011, I Love… is scheduled to hit Wal-Mart, Lewis Drugs, Navarro Discount Pharmacies, and Army & Air Force Exchange Service, as well as e-retailers DrugStore.com CVS.com, and Walgreens.com. An additional 5,200 doors are already planned for 2012, including mass retailers Rite Aid, Meijer, Inc., Fred Meyer, Inc., and  Pamida Stores Operating Co., LLC.

  “We are thrilled to introduce our brand to the US market,” notes James Brown, Founder of I Love… Cosmetics Limited. “The products are already popular throughout Europe and Canada, and we are excited to share the line with American consumers. Everyone at I Love… believes that our refreshing scents, bright colors and fun packaging, combined with an affordable price point, will make the brand an instant hit with US customers.”

  The available products include:

·         Bubble Bath & Shower Crème ($7.99, 16.9oz) Soothe your senses with the duel-purpose concoction. The relaxing product indulges your skin while the addictively delicious scents brighten your day

·         Exfoliating Shower Smoothie ($7.99, 6.8oz) Gently exfoliate and polish away dull skin. Formulated with almond kernels to leave your body feeling fresh, the enriching shower is also fortified with essential moisture to enliven and restore skin

·         Nourishing Body Butter ($7.99, 6.8oz) The intense lotion provides extreme moisture and conditions even the roughest skin. Without leaving skin greasy, the body butter rubs in smoothly, repairs dehydrated skin and enlivens the body

·         Moisturizing Body Lotion ($7.99, 6.8oz) Hydrate skin with the nourishing and non-greasy lotion. The fast-absorbing formula leaves the body feeling incredibly soft, making it the perfect daily body moisturizer

·         Super Softening Hand Cream ($5.99, 2.5oz) Keep your hands looking young and vibrant while feeling soft and silky. The rich cream locks in moisture to soften and smooth dry hands

·         Lots of Bubbles Gift Set ($9.99, Six 3.4oz bottles) Get lost in a frenzy of fragranced bubbles with the Lots of Bubbles Gift Set. The collection includes six mini bottles of the adored Bubble Bath & Shower Crème in all of the core flavors

  Products will be offered in seven fragrances:

·         Blueberry & Smoothie

·         Coconut & Cream

·         Lemons & Limes

·         Mango & Papaya

·         Raspberry & Blackberry

·         Strawberries & Milkshake

·         Vanilla & Ice Cream

  Retailing for $5.99-$9.99, the US launch will consist of six items with additional SKUs planned for Valentine’s Day 2012.

  About I Love… Cosmetics, Limited