#hyperlocalengagement

In a world where local businesses often struggle to stand out in an increasingly digital marketplace, Rakesh Raghuvanshi, the founder of Sekel Tech, has been on a mission to change the way customers discover local stores online.

Sekel Tech’s approach centers around solving a significant gap in online local search — something that even Mr. Raghuvanshi himself experienced first-hand. In 2013, he faced frustration when he searched for “shoes near me” and couldn’t easily find a nearby Nike store. This moment of realization sparked the birth of Sekel Tech, a platform designed to help brands show up where it matters most: right in their customers’ neighborhoods. 

Hyperlocal engagement is a marketing strategy that focuses on reaching customers within a specific geographic area by leveraging location-based data and tailored messaging. This approach enables businesses to connect with consumers more effectively, increase the relevance of their offers, and drive foot traffic to physical stores.

Local marketing has grown in importance, particularly with the rise of mobile and location-driven services. 46% of all Google searches are for local information, underscoring the increasing importance of local search in consumer decision-making. As competition heats up, hyperlocal engagement has become a key tool for brands to strengthen customer loyalty and expand their presence in local markets.

At its core, hyperlocal engagement zeroes in on marketing efforts targeted at a narrow geographic area — whether it’s a neighborhood, street, or even within a store’s immediate vicinity. 72% of consumers are more inclined to purchase from brands that provide personalized, localized experiences. With mobile devices and location-based technologies leading the way, this strategy plays a crucial role in driving in-store visits and enhancing a brand’s impact on its local community.