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How to promote your business tp strategies Promoting your business is a must if you want to stand apart from your competitors and out to your customers, so let's get started with the most popular channel: Google. In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.
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Positive Employee Experience and Employee Advocates
WEBSITE DEVELOPMENT SILVERDALE—The same factors that instil a sense of ownership also instil a positive employee experience. This in turn results in positivity, bonhomie and warmth spreading across the company. People smile a lot, work better in teams and support each other. Can you ask for more?
Additionally, employees imbued with a sense of ownership and having an enjoyable experience at work transform into employee advocates. It should be your intent to convert as many employees as you can into advocates for your company and experience the myriad benefits that follow in its wake:
They say good things about the company at almost every opportunity—both online and offline.
They display strong loyalty towards the company.
They help in recruitment by providing referrals.
They amplify the company's message by posting on their social media platform.
When all these benefits are added up, they will lead to a higher revenue and lowering of costs, resulting in an improved bottom line.
Measuring the Results
You can measure the results of these initiatives through the employee Net Promoter Score (eNPS). Pose this question to your employees and do the analysis on the lines of NPS. Based on your experience in the company, how likely are you to recommend the company to your friends?
Use eNPS in conjunction with the Employee Effort Score (EES) which measures how easy/difficult it is for employees to get 'help' in the company. Also, read “WEAVE A MATT(MILESTONES, ASSUMPTIONS, TESTS, TASKS)”
To measure it, pose this question to your employee: overall, how difficult was it to get the help you expected? Do the analysis on the lines of Customer Effort Score.
If an employee finds it difficult to get help, it indicates, in words of Warren Buffet, that ABC—arrogance, bureaucracy and complacency—has taken root and it leads to business decay. Committed employees will feel suffocated. In that case, in the words of Mark Zuckerberg, 'They will use your Internet to look for a new job.
PIECE OF ADVICE FROM WEBSITE DEVELOPMENT SILVERDALE.
To keep your company in robust health, ensure that 'ABC' does not set in and work towards maximizing eNPS and minimizing EES.
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