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HUUG, the brand behind the world's only dryer-safe bra, just launched a new Claw Clip and it's already turning heads. Available in a rich Ruby red, this glossy clip offers a strong hold that actually lasts all day — no slipping, no fuss.

Known for making the world's only dryer-safe bra, HUUG just dropped something new — and it's turning heads for all the right reasons.

"The perfect clip for effortless, everyday style — designed with the same care as everything else HUUG makes."

Claw clips have had a serious cultural comeback over the last few years, and for good reason — they're fast, versatile, and endlessly stylish. Whether you're throwing your hair up before a workout or going for that effortlessly undone look on a night out, a claw clip is the tool that makes it happen in seconds.

HUUG's version arrives in two colorways for launch — a rich, glossy Ruby red and a soft, understated neutral (marked as "New" in the lineup). Both are designed to feel intentional on your head, not like an afterthought.

What Makes It Special

Sturdy spring mechanism that actually holds — no mid-day slip.

Glossy, high-quality finish that looks polished on every hair type.

Compact enough for a handbag or gym bag.

A bold Ruby red that's a statement, not just a hair holder.

Priced accessibly at just $14 — a rare find for quality like this.

How to Style It

The beauty of a claw clip is its versatility. Try a loose half-up twist for a romantic, effortless look — just the way it's styled on the HUUG product page. Or go for a full up-do with face-framing tendrils for something that feels more polished. For gym days, a sleek low clip keeps everything in place without pulling.

Ruby, in particular, works beautifully against dark hair (as seen in the launch photography) but also pops against lighter tones as a fun, unexpected contrast.

With a 5-star rating right out of the gate, the HUUG Claw Clip is already making an impression. At $14, it's an easy addition to your cart — especially when HUUG's current offer lets you bundle it alongside their bras with the Buy 3, Get 1 Free deal using code FREEHUUG.

Here's the blog post for the HUUG Claw Clip! It's styled to match the brand's clean, feminine aesthetic — with a Playfair Display editorial headline, the Ruby red accent color pulled directly from the product, and a layout that flows from intro through styling tips to a call-to-action card.

Why Most Bras Get Ruined in the Dryer (And How HUUG Solves It)

For years, women have been told one strict laundry rule: never put your bras in the dryer. Yet despite best intentions, many of us still toss them in—because life is busy, laundry piles up, and air-drying feels like a chore. The result? Misshapen cups, stretched-out bands, twisted straps, and bras that lose their support far too soon.

But why exactly do dryers ruin most bras? And more importantly, is there finally a solution that fits real life? Let’s break it down—and show how HUUG is changing everything.

The Real Reason Bras Don’t Survive the Dryer

Most traditional bras are delicate by design. While they look sturdy on the outside, their internal components are highly sensitive to heat and agitation.

Here’s what happens inside your dryer:

1. Heat Breaks Down Elastic Elastic fibers are the backbone of bra support. Dryer heat weakens these fibers over time, causing bands to stretch out and lose their snug fit. Once the elasticity is gone, the bra can no longer support properly—no matter how good it once was.

2. Tumbling Causes Structural Damage Dryers don’t just heat—they toss. That constant motion bends underwires, warps molded cups, and twists straps. Even bras labeled as “high quality” aren’t built to withstand that level of mechanical stress.

3. Fabric Degradation Happens Faster Lace, mesh, and blended fabrics commonly used in bras are vulnerable to friction. Dryer cycles accelerate wear, leading to thinning fabric, pilling, and a rough feel against the skin.

4. Shape Is Permanently Altered Once cups lose their structure, there’s no fixing them. That smooth silhouette under clothes? Gone. What’s left is a bra that looks tired, fits poorly, and feels uncomfortable.

This is why most bras start failing within months—especially if they see the inside of a dryer.

The Problem With “Just Air-Dry It”

Air-drying bras sounds simple, but in reality, it’s inconvenient and unrealistic for many women.

It takes hours (or days in humid climates)

It requires extra space

It disrupts routine laundry habits

It’s easy to forget or skip altogether

Modern women don’t want fragile clothing that demands special treatment. They want comfort, durability, and products that adapt to their lives—not the other way around.

That’s where HUUG comes in.

How HUUG Solves the Dryer Problem Completely

HUUG was created to eliminate the biggest frustration in bra care: the dryer rule. Instead of telling women to change their habits, HUUG redesigned the bra itself.

Here’s how HUUG is different:

Heat-Resistant Materials : HUUG bras are made using advanced fabrics engineered to tolerate dryer heat without breaking down. The elastic maintains its recovery, the fabric stays smooth, and the structure remains intact—even after repeated drying cycles.

Reinforced Construction : From seams to straps, HUUG bras are built to handle movement. The internal design minimizes stress points that typically fail during tumbling, preventing warping and deformation.

Smart Design Over Delicate DesignTraditional bras prioritize appearance over durability. HUUG prioritizes real-world wear—creating bras that stay supportive, comfortable, and shaped wash after wash.

HUUG.com is redefining everyday comfort with the world’s only truly dryer safe bra. Designed for modern women who value simplicity, durability, and freedom, HUUG bras are made to handle real life—no special care instructions required. Unlike traditional bras that lose shape or elasticity after a few washes, HUUG bras are engineered with advanced fabric technology that withstands heat without damage. That means no air-drying, no reshaping, and no stress.

Every HUUG bra delivers a perfect balance of softness, support, and long-lasting performance. The seamless construction feels gentle on the skin, while the adaptive fit moves effortlessly with your body. Whether you’re at work, relaxing at home, or on the go, HUUG ensures all-day comfort without compromise.