#hundredth monkey

Here’s a precursor to the “hundredth monkey effect” (not to be confused with the infinite monkey theorem), from St. Nicholas magazine, 1904.

The story of our name. - The Hundredth Monkey Effect Sometime around the mid 1950's on the island of Koshima, Japan, scientists provided monkeys with sweet potatoes which they dropped on the sand. The monkeys adored the taste of the raw sweet potatoes, however they did find the dirt most unpleasant. One of the younger monkeys discovered she could solve the problem of the sand by washing the potatoes in a nearby stream, she went on to teach this technique to her mother as well as her fellow playmates who each went on to teach this potato washing skill to their mothers and playmates. With this new cultural innovation, many more monkeys gradually picked up this way of removing the gritty sand from the sweet potatoes right before the eyes of the scientists which was observing the behaviour of the monkeys. Over a period of time all the young monkeys recognised this to be the normal process when eating the sweet potatoes and making them much more palatable, however many of the older monkeys kept to the dirty sandy eating of the sweet potatoes and more and more of the young children monkeys embraced this style. Then something startling began to unfold before the eyes of the scientists, the hundredth monkey learnt this potato washing technique and by that evening almost every monkey in the troop was now washing the sweet potatoes before eating them. Mysteriously with the added energy of this hundredth monkey it had now somehow created an ideological breakthrough! what were also surprising to the scientists was that the habit had now jumped over the sea, troops of monkeys on the other islands and on the mainland was now also washing their sweet potatoes. “Thus, when a certain critical number achieves an awareness, this newly found awareness starts to grow expodentially. The Hundredth Monkey Effect Phenomenon simply means that when only a limited number of people know of a new way, it may remain the conscious property of those people, however if only one more person discovers this new awareness, a field is strengthened and then the next person is made aware and eventually critical mass is achieved and this awareness is picked up by almost everyone! Like the services we provide, our technique is to educate you on discovering how to take your business, your services to the critical mass. We create the hundredth monkey effect with your business and offerings, contact us to discover more about what we can do for you. Request Call Back >>

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