Tumblr is obsessed with the mafia film āGoncharov.ā The problem is it isnāt real.
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The Fake Scorsese Film You Havenāt Seen. Or Have You?
Tumblr is obsessed with the mafia film āGoncharov.ā The problem is it isnāt real.
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Credit...Alex Korotchuk
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By Madison Malone Kircher
Nov. 22, 2022
Tumblr cinephiles have a new favorite movie this week. Itās decades old, so maybe youāve already seen it. It is called āGoncharovā and stars Robert DeNiro in the titular role as a Russian hit man and former discothĆØque owner. It takes place in Naples, Italy. Cybill Shepherd plays his wife, Katya, and rounding out the cast are Al Pacino, Gene Hackman and Harvey Keitel.
The 1973 film, billed as āMartin Scorsese presents,ā has everything: murder, a love triangle, homoerotic undertones, a striking original score and a dramatic final scene that film buffs have been debating for years.
Thereās only one other thing to know about āGoncharov.ā It does not exist.
The story of Tumblrās beloved fake film began with a shoe. Several years ago, a Tumblr user posted a photo of a pair of āknockoff bootsā they ordered online that arrived with a strange tag. āThe greatest mafia movie ever made,ā read the top line. āMartin Scorsese presents GONCHAROV.ā āDomenico Proccacci production,ā it continued. āA film by Matteo JWHJ0715.ā āAbout the Naples Mafia,ā read the final line. (The userās Tumblr is no longer active and attempts to reach the user were unsuccessful.)
In August 2020, Aveline McEntire, a college student in Missouri, reblogged the image on her personal Tumblr after seeing it on a friendās page.
Ms. McEntire added an additional image to her reblog, a screenshot of a comment from a third Tumblr user, reading, āthis idiot hasnāt seen goncharov.ā Ms. McEntire, 20, had not thought much about the post until recently when it suddenly started gaining popularity, with tens of thousands of people beginning to reblog it earlier in November.
As of Monday evening āGoncharovā was the No. 1 trending topic on the platform, with Mr. Scorsese taking the second spot. PokĆ©mon was in third.
Even Tumblr has gotten in on the act. āGoncharovā was ahead of its time āand itās contribution to cinema is remarkable,ā the platform tweeted on Sunday from its official account. āRarely does a film tell as many diverse-yet-interconnected stories. Hard to imagine so few ppl have seen it.ā
On Tumblr, users have created an entire universe to support the idea that āGoncharovā is real. A poster for the film, riddled with bullet holes and crediting Matteo JWHJ0715 as the director of the āgreatest mafia movie (n)ever made,ā was created by Alex Korotchuk, a 20-year-old-artist in Prague, who said 50 people have placed orders to buy a print version of the poster. Alix Latta, a 25-year-old music teacher in Indiana, composed a theme song ā a waltz inspired by the theme from āThe Godfather.ā
Elena Asofsky, 23, has been making fan art inspired by the imaginary movie, focusing on the alleged subtle sexual tension between Goncharov and Mr. Keitelās character, Andrey āThe Bankerā Daddano.Credit...Elena Asofsky
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There are Tumblr posts full of lore about the film and vivid details about the plot, including stills and GIFs pulled from other films and TV shows being repurposed as scenes from āGoncharov.ā
āItās essentially a Russian gangster coming to Naples, and itās a long story about his eventual downfall and betrayal by everyone in his life,ā said Erika Paulson, 27. āTo quote one of the posts thatās been going around, itās him coming to Naples to try and escape his life of violence.ā
A frequent Tumblr user, Mx. Paulson, who lives in Philadelphia, remembered seeing the āGoncharovā boots years ago and was excited to contribute to the story, posting several pictures of a cat, now known by some on Tumblr as Patchka, with the caption, āanyway i think we all know who the true best character in Goncharov (1973) is.ā People have pointed out the cat could be another nod to āThe Godfather,ā but Mx. Paulson was inspired by street cats spotted on a trip to Rome. āWhatās a gangster movie without a cat?ā
Lynda Carter got in on it too on her Tumblr. The āWonder Womanā star posted two black-and-white photos of herself and Henry Winkler captioned, āMe and āThe Fonzā at premiere of Goncharov(1973) at Graumanās Chinese Theatre.ā The image is actually a photo of the two actors at the 1977 Golden Globe Awards. A representative for the movie reviewing platform Letterboxd said it had removed multiple user reviews of the fake flick.
Elena Asofsky, 23, initially fell for the mythmaking. āI start asking my roommates. Iām like, āHey, have you heard about this āGoncharovā thing? What is this? Can we get in on it?ā And my roommateās like, āI know, itās fake. Itās all not real.āā Since then, Ms. Asofsky, a substitute teacher and illustrator in Columbus, Ohio, has been making fan art inspired by the imaginary movie.
Mx. Paulson pointed out Tumblr users have a rich history of this very particular brand of creativity, recalling how users several years ago created a similarly real fandom for āSquiddles,ā a fictional TV show within the universe of the web comic āHomestuck.ā But for some Tumblr users, it can be frustrating to be on the outside of inside jokes when other users refuse to cave and admit the thing they are talking about isnāt real.
Thatās not whatās happening with āGoncharovā though, according to Dani Mays, an illustration student in Kansas City, Mo. āWhen that happens, it feels like theyāre laughing at your expense, watching you get increasingly frustrated at the dissonance and taking that frustration as part of the bit, turning you into part of the punchline,ā Ms. Mays, 24, wrote in a popular post on Tumblr. āIām not seeing any of that with Goncharov, at least as far as the more popular users participating in it.ā
āThe fact that people are so willing to break the joke long enough to tell people whatās going on and then bring people into the fold, so to speak, is nice,ā Ms. Mays added in a phone interview with The Times.
How the title āGoncharovā came to be on the bootās tag in the first place continues to be a mystery. Michael Littrell, a musician from Minneapolis, has a theory. After seeing the boots floating around Tumblr for years, Mr. Littrell, who studied journalism in college, started investigating in October and eventually came across an Italian producer named Domenico Procacci. (The same producer named by the boots.) From there, he connected the dots to a 2008 film called āGomorrah,ā about Italian organized crime.
Mr. Scorsese was not the director, but according to Mr. Littrell, 24, and a years-old story from The Hollywood Reporter, āGomorrahā had a presentation credit from the famed director when it arrived in the United States.
A poster Mr. Littrell found in his search reads āMartin Scorsese Presentsā at the top and is stylized much the same as the bootsā label, with Mr. Scorseseās name in red and the title of the film in capitalized black letters. The director of āGomorrahā is Matteo Garrone. Who shares a first name with Matteo JWHJ0715.
A tagline proclaims āGomorrahā to be āBASED ON THE BEST SELLING EXPOSĆ BY ROBERTO SAVIANO ABOUT THE NAPLES MAFIA.ā Details that bear a striking similarity to the boots that started this whole saga.
āI really want Scorsese to see this and maybe make Goncharov,ā reads a reply on Mr. Littrellās Tumblr post documenting his findings.
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