The article explains the differences between Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Highly Qualified Leads (HQLs) in B2B lead generation. MQLs show early interest, SQLs are ready for sales engagement, and HQLs align closely with an Ideal Customer Profile, making them highly likely to convert. Each type has distinct characteristics, benefits, and drawbacks, impacting lead management and sales strategies.

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