Sometimes complex projects begin in a beautiful location, free of crew and lights, capturing background plates. For the 2016 Toyota RAV4 campaign, "How Far Will You Take It," I had just this opportunity. We needed location images of the California desert to represent the surface of Mars and also a wide open desert where people just happen to ride ostriches.
“I loved working on this campaign, especially the four days I spent wandering about the California desert shooting background plates from sunrise to sunset. One of the great things about this job is the occasional chance to go off and be by yourself.”
We then immediately jumped right into a busy schedule that involved shooting cars, extras, stand-ins, miniatures, and ostriches. We managed to capture James in a soundstage early Saturday morning before he headed off to a day of motion. Having already finished the post on the rest of the images, we buffed him up, dropped him in, and delivered final images to the agency (Saatchi & Saatchi LA) that day. And of course there was time for a selfie of myself and James.
