so in an insane monopoly move the big 4 kpop companies have now joined to make their own coachella called “phenomenon” starting in korea 2027 (apparently going global later in 2028) and someone said this lmao
jest aside this has to tick a lot of boxes to be good/safe/issue-free/fan- and small artist-friendly instead of an overpriced lip-syncing kcon rebrand catastrophe that boybossed too close to the sun.
the fandom reaction has been lukewarm to negative on twitter all around. someone said the sound guys couldn’t even get one idol (taemin) right at coachella so how are they gonna pull this off with several artists at once while organizing everything from scratch with bad PR 😅
it has one perk and that’s money not going into the pocket of the highly problematic coachella billionaire owner (as if k-pop ceos are any better, i know), but it’s really giving big fish tries to eat bigger fish 😩
