User-Centered Design
The main page of your website is your most important real estate. In addition to the design, content, and navigation, lots of thought needs to go into the layering and organization of the information you convey to visitors.
This infographic from hotcoursesabroad.com provides valuable insight into the criteria and factors students consider when researching and selecting programs. Using data like this is one way you can evaluate how well your website addresses the primary interests of your audience.
Some food for thought:
Using this data to evaluate your website, does the information you provide on your website match the information that your audience is seeking?
Does the structure of your landing page accommodate researchers with different priorities? (ie. program location, subject area, etc.)
There may be a difference between information you audience wants, and information your audience needs, how do you strike this balance while keeping your online content engaging?
