#hormozi

Hey everyone,

Just caught the latest Skool news, and it's a pretty big deal for anyone who's been on the fence about starting a community there. They've rolled out a brand new pricing tier called the "Hobby Plan" for just $9 a month.

For context, their only plan until now was $99/month, which was a steep entry point for many. This new plan is clearly aimed at making the platform accessible to everyone, from creators just starting out to those who want to build a free community around a passion.

Here’s a breakdown of what this new plan is all about.

TL;DR: Skool now has a $9/month plan that gives you unlimited members, unlimited courses, and native video hosting. It's a "solo" plan with a 10% transaction fee and a few other limitations, but it massively lowers the barrier to entry.

What You Get with the $9 "Hobby Plan"

For less than the price of a McDonald's meal, the new plan is packed with Skool's core features. You get:

Unlimited Members: No caps on how big your community can grow.

Unlimited Courses: Host as many courses as you want within your community.

Native Video Hosting: This was a recently released feature, and it's included in the $9 plan. You can upload your videos directly to Skool.

Ability to Monetize: You can still charge for access to your community right from the get-go.

Basically, you get all the fundamental tools you need to launch and run a community without the hefty price tag.

So, What's the Catch? (The Limitations)

To offer it at this price, there are a few key differences from the $99 "Pro Plan":

Single Admin Only: The Hobby Plan is designed as a "solo" plan, meaning you are the only administrator.

10% Transaction Fee: If you sell access to your group, Skool takes a 10% cut. This is higher than the Pro Plan's 2.9% fee, but the idea is you can switch to Pro once your income grows. For small-scale monetization, 10% is still very competitive.

No Custom URL: Your community will have a standard Skool URL.

"Suggested Communities" Sidebar: Your group will have a "Powered by Skool" banner, and the sidebar (where leaderboards usually are) will show a sticky list of other recommended Skool communities. You can't turn this off.

No Pro Plugins or Auto-Affiliate Commissions: Access to advanced plugins and the automatic affiliate attribution feature is reserved for the Pro plan.

How This Benefits Existing "Pro" Members

If you're already on the $99/month plan, nothing changes for you—except you're likely to get a boost. Your community will now be featured in the "suggested communities" sidebar on all the new $9 groups, meaning Skool will be actively sending new members your way for free. This is part of their goal to create the "best distribution" for creators on the platform.

Why They Did This & What's Next

According to the announcement, this move is part of their mission to "help one billion people find community" by lowering the barrier to entry. They're also planning to roll out huge new features like native live streaming (a Zoom/Google Meet replacement), Apple/Google Pay integration, and subscription courses (paid tiers within your group), and they confirmed all of this will be available on the $9 plan too.

This seems like a massive move to attract a huge wave of new creators and solidify their position in the market. It'll be interesting to see how platforms like Patreon, Kajabi, and others respond.

What do you all think? Is this enough to get you to start that community you've been thinking about?

P.S. For those who wanna try Skool, a 14-day free trial is available here:

The "Big Head, Long Tail" Model: How to Supercharge Your Online Community (and Make More Money Doing It)

Are you running an online community, a course, or any kind of recurring subscription business? If so, you're probably always looking for ways to attract new members, keep them engaged, and, let's be honest, make more money. But what if I told you there was a model that could dramatically shift your results, allowing you to spend more on acquisition, increase your per-customer value, and keep your members around longer?

Enter the "Big Head, Long Tail" model. It might sound a bit quirky, but trust me, it's a game-changer. It’s about strategically combining a high-value front-end offer with a reliable recurring subscription to create a powerful, sustainable business.

The Old Way vs. The "Big Head, Long Tail" Revolution

Traditionally, many online communities or subscription services rely on a simple model: attract members with a low-cost or free offer, and then try to convert them to a monthly subscription. It's a linear process that often feels like a slow grind. The problem? Many people churn quickly, and the pressure is always on to find new members just to keep the machine running.

The "Big Head, Long Tail" model flips the script. Instead of trying to immediately upsell a low-cost subscription, you introduce a high-value, one-time purchase before you even mention the monthly membership. Think of it like this:

The "Long Tail": This is your ongoing monthly subscription membership. Think of this as your reliable, long term revenue stream.

The "Big Head": This is the higher-priced, one-time purchase that acts as the first gate, a more immediate return.

What Exactly is the "Big Head"?

The beauty of the "Big Head" is its flexibility. It doesn't have to be another online course. It could be:

A Premium Course: A more in-depth, highly focused learning experience.

A Call Bundle: A package of 3-6 one-on-one coaching calls with you (This was highlighted by Hormozi as something he thinks everyone should do).

Exclusive Event Access: Entry to a live event, workshop, or retreat.

Small Project Work: A short-term service that provides immediate value.

Bundles: Package items/services together in a bundle

The key thing is that the "Big Head" must be high-value and command a premium price. Think 10x the monthly subscription you will be offering to your audience.

The Long Tail: Sustaining Value Over Time

The "Long Tail" is your ongoing offering, typically a lower-priced subscription that builds on the initial value delivered by the Big Head. It's about providing continuous support, resources, and a community to maximize their big purchase.

Here's how you might define your "Long Tail" offer:

Community Access: A space for members to connect with one another, share their progress, and ask questions.

Accountability: Ongoing accountability programs, check ins or coach access.

Continuous Support: Regular access to help, guidance, and additional resources.

How the "Big Head, Long Tail" Model Works in Practice

Here's how the whole process might look for your online community:

Free Community Entry Point: Attract potential members to your free group using targeted ads or organic content. This acts as a lead magnet.

The "Big Head" Offer: Once they are inside of the community, offer a high-value one-time purchase. This is their gateway for a deeper engagement.

Personalized Call (Optional, Highly Recommended): After purchasing the "Big Head", give them a call.

Recurring Membership (The "Long Tail"): Following their one-time purchase, and the call, invite them to join your paid monthly membership.

Why This Model is a Winning Strategy:

Upfront Revenue Boost: The “Big Head” purchase provides a significant injection of cash that you can reinvest into your business or spend on even more advertising.

Higher Per-Member Value: You significantly increase the initial value from each new member, making your acquisition efforts more efficient.

Pre-Qualified Leads: Customers who invest in the "Big Head" have already demonstrated a willingness to spend, making them more likely to convert into paying subscribers.

Increased Retention: The sunk cost of a larger one-time purchase can increase the stickiness of your monthly subscription. People are less likely to churn if they've already invested heavily. It makes them want to stick around and avoid wasting their initial spend.

Faster Growth: By utilizing this model, you can scale faster and focus on community engagement.

More Profitable Ads: By making more per-member, you can spend more on acquisition.

Premium Opportunity: There's a premium to be had from the one-time purchase, as people are willing to pay more upfront than they are to subscribe.

Two Approaches to Implementing the "Big Head, Long Tail"

Free Group, "Big Head" Sale, Paid Community: (Most Recommended)

Attract members to your free community.

Offer the one-time purchase to the free group.

Onboard and offer the paid community membership after they purchase and call.

Free Group, Paid Community, "Big Head" Upsell: (Less Effective)

Attract members to your free community.

Onboard them into your paid community

Upsell the one-time purchase within the paid community.

Final Thoughts

The Big Head, Long Tail isn't just about making more money, but about building a better customer experience and a sustainable business. By aligning value to cost and price, you will be creating a more successful and sustainable business. This method allows you to capture the immediate value of your products and services, while still building a community of engaged and supported members.

Let me know what you think of the method in the comments below. How will you be implementing this into your own business?

P.S.: If you haven't yet Make sure to Join The Skool Games today for Free and start your journey to building a successful online business!

Want to create a thriving online business but don't know where to start? Skool makes it easy. Learn about the Skool platform, the exciting Skool Games challenge, the costs involved, and if it's the right solution for you, regardless of your expertise.

What is Skool?

Skool is a powerful community platform that helps you create, manage, and grow your own online business. Think of it as your one-stop shop for everything you need. Here's what you can do with Skool:

Build Your Online Empire: Create your own online courses, host engaging events, and build a thriving community around your brand.

Get Paid: Easily charge for your courses – either as one-time purchases or recurring subscription memberships.

Simplify Your Business: Skool is designed to be user-friendly and all-inclusive. No need to connect multiple tools – everything you need is in one place. You can even manage your business from your mobile phone with the Skool app!

Quick Setup: Get your online business up and running in under 30 minutes!

Introducing The Skool Games: Your Path to Online Success

The Skool Games, a unique challenge designed to help you launch and scale your online business. Here's how it works:

Join the Game: Sign up for The Skool Games and get ready for an exciting journey.

Find Your Niche: Identify a product or service to sell.

Promote and Sell: Use your skills and the resources provided to market your offering and acquire customers.

Real-Time Leaderboard: Track your progress and see how you rank against other participants on the live leaderboard, showcasing your monthly recurring revenue (MRR).

Amazing Prizes: The top 10 participants each month win an exclusive one-day mentorship session with Alex Hormozi at his Las Vegas headquarters. This includes networking opportunities and collaborative sessions to improve your business strategies.

Ongoing Learning: Even if you don't win the first month, you'll benefit from recordings of the events, providing valuable insights and strategies from successful participants. Plus, you get another chance to compete the following month!

Alex Hormozi as Your Mentor

Along with the included training, Skool co-owner Alex Hormozi provides clear instructions and answers questions during weekly Monday Q&A Zoom calls with Andrew Kirby.

How Much Does It Cost?

Skool offers a risk-free 14-day free trial. You can cancel anytime with a single click. After the trial, the cost is $99 per month. This includes access to The Skool Games training, the supportive community, exclusive events, and your own Skool software subscription – all the tools you need to build and run your online business.

Do I Need to Be an Expert?

Absolutely not! The Skool Games provides comprehensive training, instructions, and ongoing support, making it accessible to beginners and experts alike. While experienced entrepreneurs may progress faster due to existing knowledge, beginners can also achieve success with dedication and the resources provided.

Understanding the Leaderboards and Prizes

The leaderboards focus on new monthly recurring revenue (MRR). Each month, the leaderboard resets, creating a level playing field for everyone. This ensures fairness and provides continuous opportunities for everyone to compete and win. To ensure more people have a chance to win, you can only claim the prize once.

Ready to Play?

Join The Skool Games today and start your journey to building a successful online business!

Alex Hormozi shares a powerful persuasion technique, inspired by Eminem. (YT Video)

It's all about strategically using the word "but" to make a positive claim more impactful.

How it Works:

The core idea is to first present some negative or self-deprecating qualities. This creates a "damaging admission." Think of it as being upfront and honest, even if it's not entirely positive. The key is to make these admissions believable. For example, on a date:

Negative Admission: "Listen, sometimes I have a temper. I can be short at times. My business is taking up a lot of my time, so I don't have a ton of time for a dedicated relationship right now."

Positive Assertion: "But I'm absolutely fantastic in bed."

The theory is that by acknowledging the potentially problematic aspects, the subsequent positive statement gains more credibility. The contrast between the negative and the positive elevates the positive in the listener's mind.

Why it Works:

By honestly acknowledging potential negatives, you appear more authentic and relatable. The listener then tends to find the positive statement more convincing and impactful.

Important Note: For this tactic to work, the negative admissions should, at least partially, be true. The more genuine and damaging (within the context) the negative admission, the better the positive assertion works. This method relies on credibility and truthfulness.

Ready to Build Your Business With Alex Hormozi ? Go Here :

Stop Trying to Sell, Start Helping!

Tired of feeling like you're just trying to close a deal? Sales doesn't have to be pushy and aggressive. It's about helping people make the right decision.

Instead of focusing on a quick sale, think of yourself as a guide, an expert advisor helping your customer through a problem. Imagine the customer facing "monsters" (obstacles) and you're there to help open the right doors. You're not trying to win a battle, you're collaborating to find the best solution.

How to truly sell:

Guidance over Pressure: True sales isn't about closing the deal; it's about guiding the customer to the best possible informed decision. Focus on helping them, not just pushing a product.

Expert Advisor: Be a trusted source of knowledge, helping the customer navigate challenges to get to their desired outcome.

Collaboration: View the relationship as a partnership. Work with the customer, not against them. Offer support and encouragement, not just sales tactics.

Addressing Concerns: Acknowledge that customers might feel overwhelmed or have time constraints. Emphasize that others have faced similar situations and found success. Empathy goes a long way.

Understanding and Empathy: Truly understand your customer's needs and position. Connect with them on a human level before trying to sell something.

This approach fosters trust and lasting relationships, leading to more satisfied customers and more successful outcomes for everyone involved.

Ready to Build Your Business With Alex Hormozi ? Go Here :

Want to boost your sales? Try this simple trick: give something away. It sounds crazy, but it works. Think of it like this: a waitress gave customers mints with their bill. The more mints, and the more surprising the way she gave them, the bigger the tips she got...

Here's what happened:

One mint: Tips went up a little. It shows that even a small gift makes people happy and more likely to give something back.

Two mints: Tips went up a lot more! The more you give, the more people want to give back.

One mint, then another (surprise!): This was the best! The waitress gave one mint, walked away, and then came back with another. Tips shot way up! This is because the surprise made customers feel extra grateful.

So what's the secret? It's called reciprocity. People feel like they have to return a favor when someone is nice to them. To make it work even better, remember these three things:

Make it personal: Don't just hand out freebies; make it feel special to each customer.

Make it a surprise: Don't let them expect it! A little unexpected kindness goes a long way.

Just give something: The act of giving itself is important. Even a small thing can make a big difference.

This works for any business. Think about what small, unexpected thing you could give your customers. Maybe a small freebie, a handwritten note, or extra-good service. The key is to make it feel special and unexpected. Give it a try—you might be surprised how much your sales increase!

Ready to Build Your Business With Alex Hormozi ? Go Here :

Unlocking Sales with the Magnetic Middle Price Hack

Tired of your pricing strategy feeling stagnant? This simple yet powerful technique, the "Magnetic Middle" price hack, can dramatically boost your sales by strategically positioning your price points.

The Core Concept:

The Magnetic Middle hinges on understanding how price perception affects purchasing decisions. Imagine a three-tiered pricing structure: small, medium, and large. The placement of the medium price point is crucial.

How It Works:

Value Perception: Positioning the medium price point closer to the large option creates a perceived value proposition for the larger product. The larger product suddenly seems like a steal, encouraging purchases at that higher level.

Increasing Medium Sales: To sell more medium products, increase the space between the medium and large options. This makes the medium option seem like the more reasonable choice compared to the premium option.

The Importance of a Premium Option: A high-end, expensive option is crucial. It attracts customers willing to spend more while simultaneously boosting sales of the medium option by creating a sense of value comparison.

Breaking it Down into Practical Steps:

Identify Your Price Tiers: Clearly define your small, medium, and large price points.

Experiment with Positioning: Test different placements of your middle price point. Move it closer to the top to potentially increase large sales, or further away to increase medium sales.

Monitor Sales Data: Track your sales figures after adjusting the medium price point's position.

Understand the Psychology: The trick is understanding how the placement of the medium price point manipulates the customer's perception of value, encouraging them to choose the middle option as a more accessible, but still desirable choice.

Example:

Imagine you offer a $5, $8, and $10 product. If you move the $8 (middle) closer to the $10 product, the $10 one appears to be an attractive upgrade for a small increase in price. Moving the $8 further away from the $10 makes the $8 a better value proposition by comparison.

Key Takeaway: The "Magnetic Middle" isn't about setting arbitrary prices; it's about strategically positioning your prices to maximize your sales potential based on perceived value, a strong psychological concept.

Ready to Build Your Business With Alex Hormozi ? Go Here :