When your heart stops beating, youâll keep tweeting
Controversial app that updates your Twitter feed from beyond the grave
LivesOn is a new Twitter service which will allow users to carry on their stream of consciousness in 140 characters or less from beyond the grave. It will analyse usersâ Twitter feeds to learn their âlikes, tastes and syntaxâ to continue posting similar messages, updates and links after theyâve passed.
The service, due to launch in March, promises: âWhen your heart stops beating, youâll keep tweeting.â
LivesOn is being developed by London-based advertising agency Lean Mean Fighting Machine.
Dave Bedwood, a creative partner at the firm, told the Guardian he was ready for negative responses to the service.
âIt divides people on a gut level, before you even get to the philosophical and ethical arguments,â he said.
âIt offends some, and delights others. Imagine if people started to see it as a legitimate but small way to live on.
âCryogenics costs a fortune; this is free and Iâd bet it will work better than a frozen head.â
LivesOn uses artificial intelligence algorithms to analyse usersâ online behaviour and their style of writing.
This allows it to scour the internet to post the kinds of links its users like, as well as mimic their manner of communicating and favourite appropriate tweets to create a personal digital afterlife.
An early post on the LivesOn Twitter feed pronounces: âGod doesnât exist, servers do. Sign up to the real after life.â
But as bizarre as it might seem, LivesOn is only the latest service to offer to continue your social media life after death.
DeadSocial, launched last April, and If I Die, launched in January 2012, offer users the ability to send predetermined messages from beyond the grave to selected Facebook, Twitter and LinkedIn accounts.
DeadSocial can be scheduled to post social media updates for long after users have passed away, while If I Die posts a single video or text message to the Facebook wall of any user after three friends confirm their death.
LivesOn is the first service to offer to automatically continue posting in the style of the dead user, however.