#hkteam2b

Store Concept 

For Fashion Zone East Passyunk

Lifestyle Homeware Store

Inspired by Lifestyle stores like Franc Franc, G. O. D in Hong Kong

Targets young families living in the neighborhood.

Sells home decor/ lifestyle products, including furniture, recycle bags, stationaries, tableware, Loungewear for men, women and children etc.

Fun Art corner: Part of the store where both parents and children can do art jamming, such as painting their T-shirt and mugs. So the store does not simply provide a shopping experience, but also an experience for customers to design their unique homeware.

Target Market

Demographics: Young families with parents between 30-40 years old, who are working professionals, well-educated, and has a stable income, i.e. higher purchasing power. The store aims to attract young families from all ethnicities.

Psychographics: Since the targeted customer segment is young family with stable income, they may look for modern and functional homeware that adds fun to life. That’s why the products aim to be family-oriented and children-friendly.

Possible Store Names

Home ♥ Home

I ♥ Home

Home Essentials

Style Living

Store Product Categories

Furniture E.g. Desks, bookshelves, beds, sofas, chairs, wardrobe

Lifestyle products E.g. Cushions, carpets, bed sheets, curtains, tableware, candles, candle holder, iphone cover, recycle bags

Stationaries E.g. Ball pens, notebooks, notepads, fountain pens

Clothing E.g. Loungewear men’s / women’s / children’s, aprons, raincoats, bathrobes etc.