#hireprestashopdevelopers

As a business owner, if you want to build and launch an eCommerce business but are not aware of the platform best suited for your needs. Let us acknowledge you about PrestaShop and the significance of using PrestaShop for eCommerce development. E-commerce today could not have been at its best as it is now without the sheer assistance of PrestaShop. Ever since it came into extant, many business organizations and site owners have been on its curtain calls due to the comprehensive and efficient performance it has been providing to different eCommerce sites. The platform came into existence about ten years ago, and to date, it has been in charge to kick-start more than 100,000 active stores all around the globe.

When you think to Hire dedicated Prestashop developers, it brings highly feature-rich, seamless eCommerce outputs. PrestaShop is preferred by developers globally because it comes with an open-license solution. It has over 500,000+ community members and over 3 million downloads. Moreover, it is also available in more than 56 languages and is used largely in over 150+ countries. Above all, there are so many vital benefits of utilizing PrestaShop eCommerce and these can be allocated to the enhanced features of PrestaShop eCommerce that make it different from others.

Prestashop is a non-proprietary eCommerce solution that enables you to design and build your digital store and enhance your business multitudinous. It is incorporated with the features such as rich functionality, low-maintenance, and cost-effective solutions, which persuade developers to create eCommerce websites via this platform. When you Hire dedicated Prestashop developers, their knowledge and expertise can help you several folds with multi-store development at multiple locations, hassle-free addition of 1000+ products, and functions as a host to multiple clients at once without cladding any interruption. Here we’ve enlisted a few reasons to choose Prestashop Development Services for your eCommerce project-

Easy to Use & Implement

PrestaShop is easy to set up, use and has an accessible interface to persuade its users fluently. When you hire a Prestashop Development Services Provider you’re unlatching a whole lot of world of prospective eCommerce development that can work wonders for your organization. Since knowing that eCommerce is a rapidly progressing arena, PrestaShop is the perfect choice for different business verticals. It is also easily available for download at its official website as well as Github. With their dynamic nomination of modules, you can effortlessly manage all the different segments of your site.

Cost-effectiveness

PrestaShop acquires zero cost for its first deployment and it installs all the necessary features to run your digital storefront at its initial phase. So, as a significant part of Prestashop Development Services, if you desire to outstretch the functionality of your store to grow your business and enhance profits, then you need to put money into the add-ons as per your requirement and business approach. PrestaShop is exhibited with an add-on marketplace that clenches a lot of modules according to your required business strategy.

Exceptional Customization Options

You can customize your site both via the Back-endand via the front-end. Ordinarily, most of the time customizations are done via the front-end. Chief customizations like modifying the texts, alternating the location of blocks, product customization, etc., everything can be performed through the back office. On the other hand, in the back-end, most of the customization is done based on the products. PrestaShop has a well-organized user interface for product reclamation. It also provides an Export/Import option for different categories.

Inbuilt Performance Enhancement Tools

For any eCommerce website, businesses spend a lot of time and money to improve SEO strategies and friendly URLs. For better speed optimization, developers work on Media Servers to accomplish a domain that does not require a cookie for content delivery, Cache Management, CCC, Minify, and Apache optimization. Thereby, PrestaShop comes with these features and functionalities by default. During product reclamation, it will also ask for data for its Meta Title, Meta Description, and Friendly Url which is very helpful for strategic SEO plans.

Overseas Business

To interact with clients from all around the world, the Best Prestashop Development Company like Shiv Technolabs also focuses on the on-site language functionality and its translation. PrestaShop developers at Shiv Technolabs understand and acknowledge the importance of a prospective customer to stay on your website for a long time, it only happens only when they get to read and understand the website in their language. Therefore, Prestashop supports more than 75 languages globally and can perform site translation. It also enables you to download language packs for distinct countries to fulfill the requirements and expectations of your target audience.

Consistent Improvisations

PrestaShop has been constantly modifying itself in these changing times and keeping with the forthcoming eCommerce features. If we take a look at its overall journey, it has progressed a lot and keeps delivering new upgrades to help business people get the most out of their online stores. This is the reason for its strength to stay in this ever-changing eCommerce world. PrestaShop has also paid extra special mindfulness to its add-on In the initial phase for any usual eCommerce website, the features significantly required are available for free here. For a custom add-on, you need to purchase the respective.

SEO Affable

SEO is the most crucial part of the strategy for any eCommerce business. Hereby, PrestaShop makes it very facile to build SEO-friendly URLs. If you are familiar with and have basic knowledge about Search Engine Optimization, PrestaShop enables you to effortlessly alter Title tags, Meta titles, Meta Descriptions, and other SEO-related characteristics. It assists you in keeping your online storefront up to date with immense knowledge of your target audience.

To the End!!

So you’ve got your PrestaShop store in place with the help of PrestaShop developers. But, what’s next? You now need to focus on bringing more customers to your website, and one way to do this is by strengthening your search engine optimization (SEO) strategies.

Yes, your PrestaShop theme may be SEO-friendly, but it requires many other practices to rank high in the search rankings. So, here are 7 basic SEO tips to include in your PrestaShop store.

1.Identify keywords

Keywords form the foundation of your search engine optimization strategies. The purpose of these keywords is to determine on which user search request your website should appear. If you don’t have a clear idea about this, your strategies will be similar to shooting arrows in the dark and bringing no results for your business.

For example, if you are an online store selling grocery, you can include keywords such as Food and Grocery online, online grocery shopping or grocery delivery online.

To ensure that you include relevant keywords, use Google Adwords. Under Tools and Analysis and Keyword planner, just click on ‘Get search volume for a list of keywords or group them into ad groups’. Enter your keywords and find out the competition level. Select the ones that have average competition and number of searches, as achieving higher search ranks in high-competition keywords is extremely difficult.

Picking the keywords depend upon how much time and effort you can apply for promoting the keywords. Accordingly, find the keywords right for your business.

2.URLs & SEO Settings

Search engine friendly URLs make it easier for search engine to index the pages. For example, if your product URL has the specific keywords inserted in it, search engines will include your site in the search results. You can turn on this option by going to Preferences > SEO & URLs and set the friendly URL to ‘Yes’.

You can also enable the ‘Redirect to Canonical URL’ option. A canonical URL is the original URL for your website. So, if there are any duplicated URLs, it will be redirected to the original canonical URL.

Also, for every URL, you need to include your

Meta Title

Meta Description

Meta Keywords

SEO-friendly URL.

This should be followed for all the pages of the website, including products, categories and CMS pages.

3.Sitemap

A Sitemap is basically the structure of your website. It helps the search bots to navigate your website easily. It gives pointers on how to reach other pages of the website. It also includes details on how often the page needs to be checked and how many times will the page be updated.  If you wish to include the Google Sitemap, then click on Modules and Services > Modules and Services and search for Google Sitemap. You can then install the module on your store.

Robots.txt is another file that SEO webmasters must create. This gives the search bots instructions on how to crawl and index the pages. You include the pages that the bots should not crawl or index. For example, you don’t want the search bots to index your site’s sensitive information.

4.org

Schema.org marks up all the different elements of the page. This helps the search engine to identify every element easily. It tells the search engine whether the element is a web page, product, review or recipe.

The schema is a type of rich snippet, an HTML markup, that adds additional information to the text below the URL result.

For example, if your link is a recipe, the text below the URL in the search results will also include additional details such as image, ratings, calorie count and preparation time.

5.Page Load

One of the benefits of using the PrestaShop platform is that it’s light-weight and so the pages load faster. You can also improve your site speed by following the below tips.

In PrestaShop, go to preferences > performance and set Cache to ‘Yes’ and Force Compliation to ‘No’. Also, under the CCC section, enable all the points except ‘High risk HTML compression’. If you find this hard to figure out, a PrestaShop specialist can easily help you out.

6.Social Media Integration

Social media is the most lucrative platform for connecting with your customers. So, when you have your online store ready, make sure you are connected to your social media profiles (e.g. Facebook, Twitter, Google+, Pinterest) on the site as well. Another feature to include is the social share on your products and services. You can also improve your user experience by providing social log-ins on your site. You can add this feature with the help of PrestaShop developers. Or, you can add it as a module from the Modules and Services tab.

This is because search engines are likely to rank those sites higher which are frequently liked or shared over social media.

7.Responsive Design

Your customers are everywhere. They constantly visit your website from smartphones and tablets. If your website is not responsive, it causes users a lot of inconvenience. Also, search engines rank responsive sites better.

So, you must ensure that your site is responsive. You can either pick one of the many responsive PrestaShop templates available on the market or choose a professional PrestaShop developer who can help in building a responsive store.

Hope you found these SEO tips useful for your PrestaShop online store. What techniques do you think are crucial for an online store? Write your comments below.