Heinz Replicates Ed Sheeran's Ketchup Tattoo on Limited Edition Bottles
As a lot of people know Ed Sheeran is a big fan of Heinz Ketchup. The redhead musician is not shy about his love for the ketchup brand, he has made numerous public proclamations about his love for the red condiment. To prove his love for the red condiment, Ed Sheeran got a tattoo of the red condiment.
All the public proclamations haven’t gone unnoticed by the brand. They decided to jump on the opportunity and form a partnership with the singer. In June, they turned a direct message from Ed Sheeran into an ad and he, of course, starred in the ad. The ad was a big hit among fans of Ed Sheeran and the brand. They have now decided to kick their partnership up a notch. They are partnering to raise money for Rise Against Hunger and East Anglia's Children's Hospices (EACH). In honour of the new partnership, Heinz decided to replicate Ed Sheeran’s gesture by getting matching tattoos with the musician.
Heinz Replicates Ed Sheeran's Ketchup Tattoo on Limited Edition Bottles
The brand announced limited-edition “Ed Sheeran X Heinz” bottles. Only 150 bottles have been made.  Of those, 104 will be given away via an online sweepstakes. Three bottles will be auctioned at Christie’s today, with proceeds going to two charities of Sheeran’s choice: East Anglia’s Children’s Hospices and Rise Against Hunger.
The bottles were created by agency David and they feature a selection of Sheeran’s many tattoos, which include a rose, puzzle piece representing his closest friends, paw print and, of course, a Heinz Ketchup logo.  The bottles feature many other tattoos which are found exclusively on the singer's skin. Read the full article
