#heritagerice

There's a rice grown in the foothills near Buddha's birthplace in Uttar Pradesh. It's called Kala Namak — meaning "black salt" — named for its dark husk and a fragrance so distinct that ancient texts describe it as the rice offered to the gods.

Most people have never heard of it.

And that's exactly the problem.

For decades, mass-market brands have pushed the same four or five varieties onto every supermarket shelf — while hundreds of regional, heritage grains slowly disappeared from Indian kitchens. Varieties tied to specific soils, specific seasons, specific communities of farmers who have grown them for generations.

At World of Rice, we're working to change that.

Since 1992, we've sourced directly from small-scale Indian farmers — no middlemen, no chemical treatment, no compromise on purity. Every grain we carry is unpolished, traceable, and grown the way it was always meant to be grown.

Our catalog includes 30+ varieties you won't find at your local grocery store:

🌾 Kala Namak — ancient, aromatic, from the Buddha Circuit belt

🌾 Gobindobhog — Bengal's short-grain temple rice, soft and fragrant 🌾 Joha Rice — Assam's winter harvest, with a natural floral scent

🌾 Ambemohar — smells like mango blossom when it cooks

🌾 Lashkari Kolam — Maharashtra's everyday treasure

🌾 Katarni Rice — Bihar's pride, prized for centuries

🌾 1121 Basmati — extra-long grain, aged to perfection

These aren't just ingredients. They are living connections to Indian agricultural heritage — to the farmers, the soil, and the stories behind every harvest.

If you care about what goes into your food — where it comes from, who grew it, and what it actually tastes like — we'd love for you to explore what real Indian rice looks like.

🛒 Shop now at worldofrice.in