A digital Herbium by Klorane Institute
A bit of poetry and nature in this cold digital world! The Klorane Institute, created by the Pierre Favre laboratory to protect and valorize the vegetal inheritance, created for their 20 years anniversary a beautiful app called "L’herbier digital" (The Digital Herbium).
Thanks to this herbium, kids and adults can now know more about the plants that are used in their Klorane shampoos! The purpose of this app is to make us more aware of the issues of ecology, to give us more knowledge about nature, and above all, to have fun! The Klorane Institute’s goal is to protect endangered vegetal species, to explore the vegetal universe and to educate the public about the vital importance of plants.
Finally, the idea of an herbium suits well the image of the brand. Klorane is based on a nostalgic idea of nature and botany, and this herbium recreates this nostalgia, while adding a more modern touch, with the use of a new technology. Hence, Klorane is doing what it has always done, fusing traditional ideas with new techniques.
