Feature: SOFI Spritz
Recently, I was introduced to SOFI Spritz, modern Australian take on an Italian spritz with a Mediterranean twist. A delicious blend of bitter and sweet.
I'm a champagne lover and after many, many visits to Hunter Valley for wine tasting adventures, my taste buds have needed something new to try and SOFI Spritz has delivered a beautiful blend.
What's best is that they were crowd funded! The first of it's kind!
I love how the people behind SOFI treat each bottle as one of their own, they gave her a gender, an identity and a personality. She's bitter, she's sweet, she's in control and in the moment. She's hard to figure out... in a good way!
The team worked hard on creating the brand and found over 100 supporters to back their project through a crowd funded website. So much thought has been put into creating her and she is one of a kind, nothing like her out there. The team behind SOFI created a being that isn't just about a drink but an atmosphere and a unique identity to make her stand out in the crowd. She even has her own name cards with quirky advice.
Indeed, have fun figuring her out. She is a unique individual with the perfect mix of Australian and Mediterranean genes. She's not just spritzy but also sparkly.
This name card is my favourite and blunt. We can all relate to SOFI and I truly love how she was given the perfect character that would get along with everyone.
The best way to have a great time with SOFI is to introduce her to your friends and enjoy your time together. She wouldn't have it any other way.
This is where commas become an important use in this sentence. I laughed when I first read it. It's so clever!
If you enjoy your cocktails and don't want anything too sweet or too bitter, SOFI offers you the perfect combination of both. What I love about it is how it's so unique in not just it's presentation but from how she was born to where she is today. To find a personality and an identity in a drink is one heck of a mission to pull off and SOFI has done it! - Definitely a company you will see studied in marketing and business lectures around the world on the success of crowd funding and branding. It's so inspiring and I love how the concept which gathered many supporters and believers pulled off an amazing product that has substance.
Expect exciting new posts on my blog coming soon! I may have to take a day or two off as I recover from having to say goodbye to my aunty this weekend as she flies back to the Philippines. I'm sure the waterworks will be streaming down my face at the airport. I'm going to miss her so much!
Till next blog post!
DISCLAIMER: Must be 18 years or over to consume this product.
