#helicopter jacket

THIS IS WHAT NEXT WINTER LOOKS LIKE (SORT OF)

In the rag trade, ideas are brought to life about a year before you would see a first glimpse at it in store.  Confused? Don’t blame you.  So it gives me great pleasure to share with you just what goes on behind the scenes with the W’menswear design process.  Because really it’s about rad people like yourself. To visualise the outer shell, the idea if you like, of next year’s Autumn Winter…