Why Heatmaps Are The Wave of the Future
You are here for one reason - to learn about heatmaps and all of their awesomeness. I have been using heatmap technology for the past year and have come to one conclusion: they're awesome. People all around the world have started using website heatmaps on their websites to simplify their analytics measurement process. Why measure analytics? To increase conversion rates and provide a rich user experience.
If you hate reading and analyzing data like I do heatmaps will be your new best friend. If you don't have them installed on your site I implore you to try it.
A guy named David McCandless does a phenomenal job of explaining this. David is known for taking complex data sets and turning them into visually simplistic master pieces.
Try and take 20 minutes during your lunch break and take a peak.
Heatmaps tie in perfectly with this. I don't even know why I write anymore. I should just start drawing pictures.
