CONCEPTUALIZATION (Medium: Success) – This book doesn’t even have a real twist. What’s inside this story? Is there any deeper meaning, or is it just... baby’s belly button on page two?
YOU – Okay, but does the baby have any internal tension?
HJELMDALLERMANN: THE BABY FROM BELLY BUTTONVILLE – He is the wildest baby alive, the only infant brave enough to lift the gingham flap and reveal... his belly button! A button so central to his being that it anchors the very narrative of this lift-the-flap odyssey.
YOU – Sure, I get that. He’s a baby, and he has a belly button. But why should I care about this book? What’s the emotional journey?
HJELMDALLERMANN: THE BABY FROM BELLY BUTTONVILLE – Emotional journey? What are you? A book critic?
"Actually yes, I’m a *goddamn* art cop."
"No, you’re right, let’s give this a chance. (Keep lifting flaps.)"
"I don’t need flap-based sass from a children’s book. (Close the book.)"














