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By linking Google Analytics to your Webconnex form, you will be able to track conversions.  Conversion Tracking is a free tool through Google that shows you what happens after a customer clicks on your ads.  

  A conversion is an action that a customer takes on your website that has value to your business, such as a purchase, a sign-up, or a view of a key page. These actions are called conversions because a customer's click translated -- or converted -- to business. Think of it as the cha-ching! from your cash register.

  By tracking these actions, known as "conversions," you'll know which ads,keywords and campaigns bring you business. This helps you invest more wisely in the best ones and, ultimately, boost your return on investment (ROI).

STEP 1:  From your Google Analytics account, click on Goals which is found under the conversions menu. 

        STEP 2:  If you have never set up goals, Google asks you to confirm first

      STEP 3:  Click on one of the available areas to create a Goal.  Google gives you a few.

    STEP 4:  Enter the Goal Name (something you can know distinguishes that conversion from other campaigns)

  STEP 5:  Select URL destination as the Goal Type

  STEP 6:  Enter the ending URL of your registration page in the box.  So if your registration page ishttps://edge.webconnex.com/raceregistration you would just add in "/raceregistration" in there

  STEP 7:  After entering "/raceregistration", add a "?complete=" after it.  The combined result should read "/raceregistration?complete="

  STEP 8:  Hit Save