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Headlines make or break your copy.
As Robert Bly says in The Copywriter’s Handbook:
'If you can come up with a good headline, you are almost sure to have a good ad.'
Think of your headline as the hook that grabs attention and draws readers in. A strong headline can:
✅ Spark curiosity
✅ Promise a clear benefit
✅ Solve a problem
Refer to the 4U formula I made in an earlier post.
What’s the most memorable headline you’ve ever seen? Drop it below! 👇
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