#hatchtoday

     You know you have marketed something well when the audience is outright moved by your message. It's so obvious when people are moved too, because usually they're doing exactly that; moving. They move because they are intrigued or excited. They move because something gave them momentum. Last Tuesday, we got the whole place moving.

     It all started when Hatch Today, a co-working space in San Francisco, asked about our coffee selection and local roasters in the area. Since it is our job to bring together the best roasters and take the pain out of buying coffee in bulk, we figured we could come spice up their offices by bringing along one of our newest roasters, Eric from One Ninety Seven.

     We set up a special spot near the kitchen, and before long, people throughout the workspace flocked to the coffee. It wasn't just the aroma or the caffeine that lured them to the kitchen though, it was the energy, the people, and the conversations. It became a modest, yet spontaneous networking event at work, and it all started with some great new coffee.

     After Eric shared the origin story of the beans, and how they got their exquisite taste, it was a no-brainer to have One Ninety Seven's coffee powering the office on a regular basis.

     We had a great time bringing everyone together, and we appreciate Dan and Eric's help making it all happen. If you would like us to come visit your organization with coffee from roasters on thefingo.com, send us a message at [email protected].