Prospero and Sycorax migrated to Veronaville within the last 15 years, and were the neutral party between the two sides in Veronaville. They just wanted to be well liked and to focus on their family, but when Caliban was put in the school system, they were pressured into choosing a side.... the Capps.
Holofernes put all of his work and effort into his career, and Judith was thrilled with being in any sort of position of power, but their priorities changed when Olivia was born (everyone is still confused on how she became darker than them). It also didn't help that they sided with the Montys too much, and receives strife when people were intimidated by the Montys.
The Dane family was one of the quieter ones, but don't take that as them being less powerful than the others. Tobea put in everything to make sure that her family was thriving, and that meant supporting Hamlet in whatever career path and clique he chose to partake in, and making sure their young Cornwall lived up to his potential.
The Arlecchino family was huge on stability and family. Maria was huge in setting her family up financially, and Trinculo being all about the Italian family vibes. Both of that put Hero in the position to want to live up to her given name. With them siding with the Montys, it caused them to see the Capps as enemies.
The Norman family was a tight knit one, but it gave little Albany the family values that he wanted to pass down to his own family some day. Both Richard and Anne were involved in the Politics career, and were very popular in the Veronaville upper society.... or at least the Capp side of it.