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“Hook Model” – How to “Hook” a customer to a product?

“Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer.

To hook a customer to a product , the product should get ingrained with the habit of the customer.The following are important takeaways:

Hook Model – Start with and move subsequently a) Trigger b) Action c) variable Rewards d) Investment

Habit Zone – A product should start as a…