#h.i.t

How did I start AV Design Studio

Before I start this post I would like to explain the meaning of an industrial designer.  Industrial design is about creating an object/product. To be commercially successful, its physical presence and symbolic meaning typically need to fit with the craft and economics of the industry of which it is a part, whether it’s a candle holder, watch, car, a mobile phone or a kitchen gadget.

It wasn't always like that, designers were routinely handed a piece of technology as is and asked to wrap it with a beautiful layout.  The designers were not in the process of the interface or software of the product and were usually told to minimize the effects of the exterior from the object's guts. The product was 95% defined, physically, before the designer ever saw it.

As we moved on to current days, more and more companies understand the importance of the look and feel of every product, not only the capabilities of the product. Many studies on product's packaging were conducted in the last few years, and they show that we as clients buy the packaging of a product before we even understand the essence of it.

In a University of Copenhagen study, researchers had adults replace their regular 20- to 30-minute runs with 1-minute H.I.T repeats consisting of 30 seconds jogging, 20 seconds moderately paced running, and 10 seconds sprinting. Although the runners cut their training time in half, they also cut 23 seconds from their 1,500-meter runs and a minute off their 5K times. Plus they significantly lowered their blood pressure and cholesterol levels, all in just seven weeks.

This type of up-down intensity also melts serious calories. “These workouts cause your heart rate to race up and down, so your body never adjusts to the workout and therefore continues to burn more calories than it would if going at a single pace,” says Taylor Ryan, a certified personal trainer and nutrition consultant in Charleston, SC. The metabolism boost can last for up to 48 hours post-workout. In fact, studies have shown that two hours of intervals is equivalent fat-burning wise to 10 hours of steady-state cardio when both are performed over the course of two weeks.

Ryan recommends using the 10-20-30 formula for your runs three to four non-consecutive days a week. It works for walkers too: Use a brisk pace for 30 seconds, speed walk 20 seconds, and go as fast as you can for the last 10 seconds.