#gummicube

Gummicube, Patient Army, Piggyback Media selected as Fund-able 50 @ Private Pitch & Demo Meeting Q1 2014

Gummicube Inc, Patient Army Inc and Piggyback Media were selected as Fund-able-50 at the Private Pitch Demo event held at Perkins Coie, Palo Alto.

First-place Winner Gummicube, Inc(is also the Winner of Jan 2014 monthly Pitch Demo Day): “Gummicube helps apps find their audience in App Store search.”

Gummicube offers a full service App Store Optimization solution. App Store Optimization is like…

In the last two years the team at Gummicube has had the privilege of helping hundreds of amazing developers and cutting edge startups with App Store Optimization for their apps.  In fact, nearly 2,000 campaigns later we have more experience navigating App Store Search than any other company in the world.  

We’re happy helping our partners shine, building great businesses with mobile technology - but in the past month the attention turned on Gummicube, which received some serious recognition among top startup communities in Silicon Valley.  

On January 25th, 2014, Gummicube won Startup of the Month at the SVEntrepreneur Demo Day.  For readers who may not have heard of SVEntrepreneur, it is the second largest Meetup group in the world  (next to the founder of Meetup.com) and one of the largest startup communities in North America.  

Winning this kind of event against a crowded field of innovative Silicon Valley startups is a great honor - and validation of App Store Optimization becoming an essential marketing component for every application.  If you have a website you know how important it is to be on page one of search results and the same is true for mobile apps.  ASO is the bedrock, the foundation of  marketing for any application to be successful.

The house was packed with developers watching Gummicube present

Gummicube was then invited to pitch at the Launchpad: Idea to IPO event at startup accelerator nestGSV. The Launchpad event was attended by hundreds of developers, entrepreneurs, investors and other contributors to the Silicon Valley startup community.  The event judges were also great - partners and representatives from Wasabi Ventures, Blumberg Capital, Harvard Angels and Kiretsu Forum all attended.  

After many great startups presented and some deliberation among the judges, Gummicube won the event.  

Gummicube wins Launchpad event at nestGSV

Successfully optimizing an app for App Store Search requires leveraging mobile data from inside the App Store.  While some view Google search trends as an analog to what is happening in the App Store, this information is often anecdotal at best.  Gummicube  is focused on a mobile centric approach to App Store Optimization - leveraging exclusive mobile data and technologies.

Gummicube won Startup of Month Jan. followed by Patient Army & LookAllure #SVEPnD

Gummicube won the Startup of Monday Jan. followed by Patient Army and LookAllure at the monthly…

                    We're all about helping developers discover new ways to drive adoption of their apps organically - because organic users are the best, most valuable users.  One of the best ways to do this is to optimize your keywords and drive high quality, honest reviews about your app from real end users. The reviews and ratings will be tied directly to the keywords associated with your app - as you have more reviews with relevent keywords, your rank will increase!  This is of course what Gummicube is all about.

Another method of promoting your apps organically is SEO (search engine optimization).  The reason that SEO is important in a mobile world is two-fold:

1.  Just like users search for apps in the App Store, many will "Google" for apps and you want to be at the top of the stack on the first page.

2.  We believe that in the future, App Store Search is going to incorporate some degree of "score" for back links and web-based metadata.

There have been suggestions that search in Google Play is already incorporating some of this web-based metadata into their app store search algorithm.  To be prepared for this important new "factor" in search based app discovery there are a few things that you can do:

- Have a great "squeeze page" online that is filled with great content and metadata.  If you are serious about app store success, you will need to throw up a WordPress site at a very minimum that is loaded with great, useful content for your end users.  Don't forget to make the content keyword rich.

- Focus on the same keywords for both your SEO and your ASO efforts.  They will work together to make your app stand out and target the right audience.  For SEO, try to focus on 10 keywords or less that have meaningful traffic but low competition (if possible).  You can use the Google Keyword Planner to research keywords that will make a difference for your app.  

Hint:  This is the same tool that many of the companies who provide keyword analysis for ASO use to determine traffic volume and relevance (they aren't actually scraping search data from the App Store) and you'll get it for free by getting to know how to use Google Keyword Planner.

- Write great press releases and distribute them everywhere.  There are a ton of websites and news organizations that cover apps as well as directories where you can submit your press releases.  Many have great "PR" (page rank) with Google, which can help boost up your own site rank.

This can seem like a lot of work for an independent developer - but not to worry - there are plenty of services that can help you optimize for SEO and submit your press releases to plenty of websites and news organizations.  One partner that we can recommend for this type of App Marketing is www.yourappreport.com.  YourAppReport has a great track record of delivering results for a reasonable price and can help get your app the web coverage that you are looking for.