#guilty content

Bonds Think of Fathers post natal state @BondsAus @ClemsMelb @GuiltyContent

Bonds in Australia is marking Fathers Day 2016 with an advertising campaign recognising the endurance required of not only post natal mothers, but also post natal dads. A tongue in cheek film features a post natal support group for dads who reflect on the impact birth has had on their dad’s bods. Print ads present the same guys in their undies, reflecting on cravings, getting up for a feed,…