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GUCCI
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#GucciHallucination
Ignasi Monreal x Gucci S/S 2018
#GucciHallucination
Gucci Spring/Summer 2018 featuring the artist behind the campaign, Ignasi Monreal, who plays the curator of the Gucci Gallery stepping inside the painting inspired by ‘Ophelia’ (1852) by John Everett Millais, to reveal the details of a gold sequin dress designed by Alessandro Michele.
Art Director: Christopher Simmonds
Model: Victoria Schons
Music: “Cavatina” di Stanley Myers
www.gucci.com
Quick Ophelia Experiment. When asked to choose three images from our research and create mind maps around them, I chose a painting from Gucci’s recent SS18 campaign #GucciHallucination, this came up while I was scrolling through Facebook and reassured me of the relevance of my project and subject matter (the appropriation of classic art in a fashion promotion context). words that came to mind were “drama” “fantasy” “stylised”. our task was to create visual experiments to progress our ideas in an endeavour to convey these words and feelings. Continuing from my experiments in blurring the lines between paintings and photographs, in post production, I tried to apply an aspect of contrast, mimicking a Chiaroscuro painting effect and an ethereal glow portrayed in Millais original painting of Ophelia, which inspired both my work and the Gucci reference. I applied a subtle “oil painting” filter in photoshop to emphasise the painted aspect. I feel this was a successful experiment considering the crude set up in my bathroom, applied to a studio setting with more sophisticated set design I think the same techniques will be even more efficacious. My next experiment will be to paint onto these images with my iPad and Apple Pencil on procreate. For semi regular updates on my experiments and my final major project follow my blog verismoblog on tumblr #wecreate
用藝術說故事 Ignasi Monreal 以藝術為Gucci、Dior、OPPO 創造品牌新感知
時尚和奢侈品牌正在招攬更多藝術家們，用科技、幻想、新風格、趣味等多元素的結合，吸引更多年輕世代的目光。新生代創作者Ignasi Monreal從默默無聞到被Gucci 相中合作，憑藉的不是他具有高人氣的粉絲，而是一種以自身特有的美學加持，讓奢侈品更容易與年輕受眾產生共鳴感。
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Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
OH YEAH CAN WE TALK ABOUT @gucci REAL QUICK. I actually *can’t believe* I’ve gotten this far along & not mentioned the insanity & brilliance of Gucci of late. Honestly they are in the news all the time just google them for now & we’ll talk more later... #Repost @ignasimonreal ・・・ @gucci ss18 Campaign 🔥#guccihallucination Animation by @thelineanimation #politicofashion https://www.instagram.com/p/Bfv7deHnMMF/?utm_source=ig_tumblr_share&igshid=15e6mg2t16sr9
#lifecollage #may21st #archivist #assemblage #eatlovepray @elizabeth_gilbert_writer @gucci #guccihallucination #collectors #gonewiththewind #onewiththewind #butterflymcqueen @wmag #spitfirewomen &co.
“The #GucciArtWall in Soho’s Lafayette Street features two neoclassical 18th Century style portraits by Ignasi Monreal- the #GucciSS18 campaign #GucciHallucination. The characters wear decorated #GucciEyewear designs by #AlessandroMichele.
