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How to Win at Referral Marketing: 9 Tips From the King of Referrals Himself

Eric Martin is the king of referrals.

There’s a reason why companies seek his participation or his expert advice on referral marketing. If Eric is involved with your referral program, you can bet that it’ll be a success.

If you’re thinking of running a referral program for your business or if you’re already running one, there are plenty of reasons why you need to listen to Eric.

He was the #1…

The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing

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To say that there are a lot of referral marketing tools out there would be an understatement.

From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. These SaaS options allow you to create viral loops and launch all kinds of referral marketing campaigns (viral competitions, sweepstakes, leaderboard…

What’s the Difference Between an Affiliate Program and a Referral Program?

Affiliate programs and referral programs are powerful customer acquisition strategies that tap into your business’ word-of-mouth growth potential.

And although affiliate and referral marketing share the same goal of getting referrals through incentives, they target different audiences with different types of rewards.

Here’s a quick breakdown of the differences:

REFERRAL PROGRAMSAFFILIATE…

9 Compelling Referral Marketing Statistics You Need To Know

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According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations everyday in the United States. Sharing is an innate human trait, and people are always interested in talking about their favorite products/services.

Leveraging word-of-mouth is one of the best marketing decisions you can make. Referred customers are more…