“Kasi” is an athletics wear company that specialises in sports shoes.  Anyone who plays sports will want to get their hands on a pair of these.

For this 15 second advertisement, my group and I wanted to take what we had done from our original poster and bring it into our clip. By using photoshop, we created approximately 160 singular frames which we then streamed together using movie maker. We wanted to use a lot of colour to show the energy and youthfulness that having a pair of Kasi shoes can bring. Our choice of music was also influenced by the idea of youth and energy. We wanted an upbeat and enthusiastic piece of music that inspires people to get up and go play sports. “Let’s Go” by Calvin Harris was our final choice, as we all agreed that this expressed the energy we intended to get across. By using WavePad Sound Editor we were able to cut the song appropriately.

We decided to use the effect of flashing light waves to express our slogan, “The Gift of Speed”.  The streams of colour were intended to be the light waves. We used this effect because, when photographing a fast moving object using a slow shutter speed, streams of light are usually the only things that are captured. My group agreed that we should have the shoe grow from the centre of the frame as if it were being presented as a gift to the viewer. This was to, once again, enhance the idea of our slogan.