#graphics3

♛ Morgan le Fay +  books  {5/ ∞}

le morte d’arthur  (sir thomas mallory)    

“ “This is the oath of a Knight of King Arthur’s Round Table and should be for all of us to take to heart. I will develop my life for the greater good. I will place character above riches, and concern for others above personal wealth, I will never boast, but cherish humility instead, I will speak the truth at all times, and forever keep my word, I will defend those who cannot defend themselves, I will honor and respect women, and refute sexism in all its guises, I will uphold justice by being fair to all, I will be faithful in love and loyal in friendship, I will abhor scandals and gossip-neither partake nor delight in them, I will be generous to the poor and to those who need help, I will forgive when asked, that my own mistakes will be forgiven, I will live my life with courtesy and honor from this day forward.” 

♛ Morgan le Fay +  books  {3/ ∞}

daughter of tintagel - morgan le fay series (fay sampson)     

“Morgan uses her womanhood like a warrior who seizes the nearest weapon to her hand. She could have matched Arthur, strength for strength. Instead, she is the converse of his shape, the darkness to his light. She fills the space he cannot. Because he is a man, she is a woman”. - Taliesin’s telling [Morgan le fay series book 4] 

[author’s note] “In physics, Dark Matter forms an unseen world that is the inverse of the matter we observe. Matter and Antimatter were created to exist in equal proportions. Together they hold the universe in balance. But when they come into contact the result is mutual destruction. Morgan’s story is the Dark Matter of Britain”.

A super important part of this campaign was to get people to become advocates for the message by sharing content (online versions of the posters) and selfies taken on their "blind date". This would help spread the message even further, and best of all, keep the message going around and around people's social media accounts.

This cycle of messaging is hugely important, much better than a single, limited-time-only installation or a series of posters that are only up for a week.

Think about the ALS Ice Bucket Challenge — it went around the world and is estimated to have helped raise $US100m dollars for ALS charities, partly because there was always fresh content getting uploaded to social media (new videos of people throwing ice on themselves). In a similar way, new content is being generated by users/the audience in the form of selfies with their "blind date".