Strategies, tactics and execution are some factors that define marketing as a tight game of planning, performance and counter-planning. Grandmasters in chess are known to think several steps ahead of their competition, just as smart entrepreneurs would in business. GM Gary Kasparov plays with a style that relies on constant analysis, impeccable focus & dynamism. Objectives should be founded on reliable data Risks are one thing and tactless effort is another. Without data to use in setting up your marketing objectives, you are endangering the plan’s effectiveness and effort your team will carry out. Objectives should be targeted and adaptive Being specific and adaptive reduces the chances of redundancy in the process, saves time and money and also flexible enough to counter possible external/internal obstacles. Objectives should be scheduled Keeping things time-bound will not only give a sense of urgency but also outpaces competition and increases the potential impact of your objectives on a particular campaign or the business. Clever business leaders know how to set the game up several steps ahead. As Kasparov would say, “the only way to create surprise is with fresh ideas.”
