#gra512

Lee Clow : Taco Bell Chihuahua (1997)

Lee Clow

Chairman and Global Director of TBWA\Worldwide. Advertising Age referred to him as “advertising’s art director guru”.

The advertising campaign began during a peak in the "Burger Wars" in which several fast food chains were engaged in large advertising campaigns against each other. The chihuahua became a big hit because of it's comedic nature and story that is told within several advertisements.

Lee Clow : Energizer Bunny (1989)

Lee Clow

Chairman and Global Director of TBWA\Worldwide. Advertising Age referred to him as “advertising’s art director guru”.

Their slogan was "No battery lasts longer than Energizer". The first thing to note is that it no longer matters if other batteries last as long as Energizer because Energizer already grabbed the slogan. This campaign really introduced Energizer as a main battery brand because of the direct message that is ingrained into the audience.

Lee Clow : Apple 1984

Lee Clow

Chairman and Global Director of TBWA\Worldwide. Advertising Age referred to him as "advertising's art director guru".

Back in the day there was a book named 1984, it's a classic where the story takes place in a world that is completely totalitarian. The government control everyone through computer screens. The whole story was about the fear of technology letting rulers have complete control over their citizens.

Apple used this as a campaign strategy by creating this campaign with the same name as the book. It's a complete recreation of the story except for the tagline that Apple's 1984 will not be the same as 1984 the book.

WK : One World, One Game (2014)

Wieden + Kennedy (Dan Wieden and David Kennedy) is headquartered in Portland, Oregon and is one of the largest independently-owned advertising agencies in the world. They started their partnership in 1980 when they were working on Nike’s Just Do It campaign.

A recent TV spot created for Coca Cola that showcases the continuing campaign that Coca Cola has been pushing for the past years. Coca Cola wants to bring together the world with their drink and they are using the FIFA World cup as the main attraction for this campaign.

WK : Just Do It (1988)

Wieden + Kennedy

(Dan Wieden and David Kennedy) is headquartered in Portland, Oregon and is one of the largest independently-owned advertising agencies in the world. They started their partnership in 1980 when they were working on Nike’s Just Do It campaign.

The Nike slogan that seemed like it has always been a part of culture actually started in 1988 with a video featuring then 80 year old Walt Stack and it was aired on television. During 88' a lot of song lyrics and sitcoms were coming about but not a lot really stuck with people. Big ideas were hard to have "stick" but W+K used one of the biggest ad ideas ever and it worked. The slogan cuts across many different demographics hence a "big idea".

Wieden + Kennedy

(Dan Wieden and David Kennedy) is headquartered in Portland, Oregon and is one of the largest independently-owned advertising agencies in the world. They started their partnership in 1980 when they were working on Nike's Just Do It campaign.

Old Spice is an old brand that is mainly targeted to men. Wieden+Kennedy took this chance to create this new campaign to target women as well. There are 2 variations of the new campaign, one is of Isaiah Mustafa (above) and the other one is of Terry Crews (below). The above version is to get women interested in Old Spice so that they could have their man smell just like the perfect guy (Isaiah). The Terry Crews version is targeted more towards men because of the more crude humor used. This is essentially a distinct difference in marketing for men and for woman within the same campaign.

Terry Crews Version 1

https://www.youtube.com/watch?v=sxZSXyCeXL8

Terry Crews: More

https://www.youtube.com/watch?v=LCl5uyn5K7k

Rich Silverstein:

 Rich has won industry awards such as One Show Pencils and Cannes Lions, and along with his partner Jeff Goodby, he’s been named Creative Director of the Year by AdWeek Magazine and has been chosen to join AdWeek's National Creative All-Star Team. In 2002, he was inducted into the New York Art Directors Club Hall of Fame.

This is an ad for Denny’s, a restaurant chain. They are promoting a special offer, the “Free Grand Slam Day”. This is a day where people get a free meal just by walking into Denny’s on a specific day. The ad is effective not only because it promotes a free offer but because it’s a fun ad that grabs the attention of people immediately through their tagline. On that day it’s tough to be a chicken because of all the eggs that will be eaten for free.

Hal Riney:  Founder of Publicis & Hal Riney, he was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame  in 2001.

This is an advertisement to promote Empire Bluecross, a health insurance company. The campaign uses the line of 5,460 lbs of aspirin to grab the attention of the audience. It gets people thinking about how much aspirin is consumed every day. By grabbing their audience they follow up by introducing their health coverage plans to help “reduce” the confusion of finding the “right health coverage”. Here are some more examples of their catchy posters.