#gotchew

Here’s a quick little blog we did for EforAll SouthCoast on social media...

Social Media for Businesses 101

Today’s class focused on establishing and maintaining your business’ social media presence. Fueled by a passionate and energetic lecture from Pidalia’s Scott Dubois, this lesson was anything but boring.

We live in a fast paced, competitive, and hyper connected society where social media accounts are the key to connecting your business to the world. Companies like Facebook, Twitter, Instagram, Snapchat, and Tumblr provide platforms for companies to establish their brand through publishing original and creative content that is viewed by users from around the world.  The best part about social media platforms is the fact that they are typically free for users to create accounts and use. This provides businesses with an inexpensive mean to reach millions of potential clients.

The All-Star Line Up

Social media is dominated these days by a few key players, which include Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube, and Pinterest. Each of these services has their own unique flare. Instagram is a place for primarily visual content, a photographer and artists’ dream.  Twitter gives you 140 characters to express yourself in a way to gain followers. Snapchat is the newcomer to the social media game but has quickly established itself among the game’s best players. Snapchat allows users to share visual 10 second snaps for a single view, or post them to your followers for 24 hours. Facebook is the king of social media and needs no explanation these days. A major take home lesson from Scott was his introduction to Facebook’s ad manager, an incredibly useful tool for any business from Mom and Pop start-up to Fortune 500 corporations. Facebook advertisement is smart, allowing you to target specific demographics using its massive user database and brilliant algorithms.  

#HashTag

You may have recently heard of a little something known as ‘hashtags’. These terms like #Winning or #ThrowbackThursday are added to posts by users to associate them with a certain cause or topic, all completely searchable by the platforms’ user database. The introduction of hashtags to social media, by Twitter, was revolutionary. It allowed millions of people to easily find content associated with a topic in interest in the click of a search button. The hashtag is a marketers’ dream and should be utilized by any entrepreneur trying to establish and maintain their brand. In the wise words of Scott, if you’re not including at least 10 hashtags you’re not doing enough!

Establish Dominance!

How’s it going fellow foodies?!

This past week has been full of strides to bring Got Chew closer to its start! 

First, we obtained another new partner for our soft launch that is coming soon! We’re aiming for the end of February by the way. 

We then had a meeting with representatives from the cities’ Board of Health and Economic Development Council. We also met with our business insurance provider and have started to develop our policy. Both meetings were very successful! Remember, as a start-up it is important to take your time and make sure you completely protect yourself before you rush into starting your business!

OH and did we mention that we were on the radio!?! If you didn’t get the chance to hear us live on air, we were on the Fun 107 morning show with Michael Rock!! The link to our interview and their write up on us is below!

Are you hungry? We GotChew! New Bedford we are excited to bring a delivery service to our area involving a lot of the outstanding restaurants we all love! 

This past Tuesday you could find us at the EforAll Winter Accelerator midpitch. After tabling for about an hour and a half we spoke to a local crowd about where we’re at in our business development. There we also heard from some other great local entrepreneurs and the strides they’re making. EforAll is an awesome program and we recommend it for anyone trying to start a business, big or small.