Glad I can finally share this cool ad I shot for @dreft! Here’s a little glimpse of how we put it together. There’s a quick comp (where baby has his eyes closed) that my digital tech Dayvid LeMmon whipped up on set. It’s a fun challenge to turn a concept into a photograph. Thanks to Don Dunn and Nikkie Menozzi of Arc Worldwide for the great ideas and layout. Special thanks to Rebecca Donnelly for soft styling and my crew joshuafreiwald, @dayvidlemmon, @kaznyc1, @rebeccapropstylist, and Andrew Simpson for production. @go.studios #dreft, #gostudios https://www.instagram.com/p/Byaev_8gvuL/?igshid=16llno1hunlct











