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Business Intelligence combines business analytics, data visualisation, data mining, data tools and infrastructure, and the best practices to help the organisation make more informed and data-driven decisions. 

Business intelligence is the process by which organisations use strategies and technologies to analyse historical and current data. This is done to improve strategic decision making and provide a competitive advantage. 

In recent years, BI space has shifted from the primarily owned area to the core business function. With the wide range of BI solutions available in the market, it can access the dashboards and analytics that will turn the raw data into real business insights.

Role of business intelligence in a company:

BI help companies make better-informed decisions by showing the past and current data within the business. The expert will use the tools to provide the performance and competitor benchmarks to make the organisation run more effectively and smoothly. 

With the embedded Google data studio report, you can easily spot the market trends, which will help in increasing sales and revenue. When used effectively, the correct information and data will help reduce all the business development efforts and make it easier to achieve the business goals. 

Here are a few ways that the BI will help the companies to make smarter decisions with the help of embedded Google data studio report:

Identify the methods which will help in increasing the profit

Analyse customers behaviours

Compare the data with your competitors

Effectively track the performance

Optimize the operations for better results

Predict the success of the business

Identify the market trends easily

Quickly identify the issues or problems 

What is the best alternative BI tool for Tableau software?

If you are already using BI tools, you would have known about Tableau, the best BI tool. This is an easy to use tool that is well-known among users for its accessibility, interactive dashboards and many more. Though this tool isn’t suitable for everyone in the business environment, there are many options that you can look after.

Here are some best alternatives for Tableau software which you can look for when you wish to collect data and report it quickly based on your requirement:

Microsoft Power BI – This tool has many features, and you can run your analytics in either cloud or with the help of reporting server. The price is affordable, which is reasonable when compared to the functional and free to use. 

SiSense – The BI tool simplifies the complexity in the data analysis using the IoT, AI, and machine learning into their platform. It is simple to use, and you can customize pricing based on your subscription model.