Google Hopes to Improve Search Quality With âOffensiveâ Flag
NEW YORK (AP) - Google is trying to improve the quality of its search results by directing review teams to flag content that might come across as upsetting or offensive.
With the change, content with racial slurs could now get flagged under a new category called âupsetting-offensive.â So could content that promotes hate or violence against a specific group of people based on gender, race or other criteria.
While flagging something doesnât directly affect the search results themselves, itâs used to tweak the companyâs software so that better content ranks higher. This approach might, for instance, push down content that is inaccurate or has other questionable attributes, thereby giving prominence to trustworthy sources.
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The review teams â comprised of contractors known as âquality ratersâ â already comb through websites and other content to flag questionable items. Google added âupsetting-offensiveâ in its latest guidelines for quality raters. Google declined to comment on the changes, which were reported in some blogs.
The guidelines, which run 160 pages, are an interesting look into how Google ranks the quality of its search results. For instance, it gives examples of âhigh-qualityâ pages, such as the home page of a newspaper that has âwon seven Pulitzer Prize awards,â and âlow-qualityâ pages, such as an article that includes âmany grammar and punctuation errors.â
The guidelines cite an example of âHolocaust historyâ as a search query. A resulting website listing âTop 10 reasons why the holocaust didnât happenâ would get flagged.
The new âupsetting-offensiveâ flag instructs quality raters to âflag to all web results that contain upsetting or offensive content from the perspective of users in your locale, even if the result satisfies the user intent.â So even if the results are what the person searched for, such as white supremacist websites, they could still get flagged. But it doesnât mean the results wonât show up at all when someone searches for them.
Filed under: Google, Internet