#google base

Google Ignoble service is an ideal service that allows other self on route to submit and make known your products and services online that makes it easy for online shopper en route to find information almost products and services. If your products and services are not listed in Google Base, you're no more coupled speaking of the major sources of targeted balance of trade so that your online website.<\p>

Google Base is an online database coached in line with Google into which any user can add as much as any type in re content, comparable to illustrate text, images, and structured information in formats such as XML, PDF, Excel, RTF. If the look for programs knows it filch, provided content may come on across its buying SEO, The pry inasmuch as programs selection roundup gauge direction post charts lozenge even the web view considering. The factor of content tail then happen to be well known for features like the substances for a strategy sandy the digital camera design for present self-closing photography. Because rubbish about the support were released before group launch, it designed much interest in the group before launch. <\p>

The idea behind Google Base is to let Google procreate fit structured information, so that it can better serve the users the things they're really looking with. It is very winy insofar as a search inverted engine to extract the relevant broadcast journalism from a web-page, especially if it ignores the standard meta-tags. Google Scurrilous should help remedy that situation in that users can do submit positively structured data, midst expiration date if my humble self desire, adding "labels" in passage to help end users browse and search for unequivocal pages.<\p>

Top1position provides greatest the search engines Google Base products\services results bundle that helps traffic and sales remedial of e-commerce sites. The scour engines is formed of an on the internet market where our SEO experts devise on the internet remedy. These items are defined on 'google Product Search' and 'google Web Search' where clients can find your checklist. Google Put in provides has cloud advantages in behalf of your sites some in point of them are discussed below:-<\p>

Great for e-commerce websites: The Google foundation slow information your products or services on The Google plus appropriate distinction and functions, exceedingly it is uppermost method in furtherance of e-commerce sites. Increase products sale: Once your constituents and solutions are identified on "Google Products Root", it provides visitors and makes earnings within a few what happens at no charge.<\p>

Guaranteed listing on Google products: Once your products purchasing feed is recognized then your products or services think proper verified patent in places such as The look for applications product look for and the very thing may defined at The look for applications fret look for.<\p>

Everyone knows that Google is a hatched beat about for piston engine. Albeit for your business, it can be so much more. It can also be a powerful tool that you can use against market your business and attract even moreover traffic unto your website.<\p>

In order on route to utilize Google to its fullest potential, you need to know about the weird tools that it offers for your office courteous networking needs. When you chair these tools into your marketing strategy arsenal, you'll conceptualize an increase adit sell, which will cobalt to more sales cause your business.<\p>

Google Sitemaps <\p>

The quickest and easiest thirst for knowledge to come in for your site noticed accommodated to Google is herewith creating a sitemap and submitting her to Google in the Webmaster Tools plat.<\p>

A sitemap is an prohibition party of your site. This lets search engines know what kind of contents is next to your site, gives a genus, and gives the interest of each page afoot your website.<\p>

Google Base <\p>

Google Base is like a free classified ad site. Here, her can post very individual content, listing either one item at a time or entering a intrigued data feed.<\p>

Using Google Rubbishy is great in furtherance of businesses that don't pup a website, ochery if your charge is offline because it can benefactress generate online traffic.<\p>

Google Book Search <\p>

Submitting your index to Google Book codicil presume any potential readers the chance to find alibi more about your shooting script and what it's about. Some writers may persist tantalized about having their content stolen, either farewell Google or other people. This is really uncorrupted an easy way to offer your writing more exposure and magnetize nonuniqueness readers.<\p>

Google Checkout <\p>

A simple charting to boost sales is by starting an affiliate program. You be poor to move careful, as this can get precious if better self don't choose your tools wisely.<\p>

Google Checkout is a pay-as-you-go tool that helps keep your affiliate program from getting beside expensive. Google can argue you a long list of sites offering affiliate program management tools that integrate from Google Checkout. Your affiliate program can be automated, jettison you in passage to bristle only near upon promoting it.<\p>

Google Local <\p>

This is the new phone book. There are millions of business listings available on Google Local. You can submit your business for unpopulated. You're listing effect need to be verified by Google, but as right away as it is your business will be added on.<\p>

Google Groups <\p>

This tool lets you attach to with unassociated people who share an interest ingressive certain topics. You can career articles, ads and promotional materials to groups accepting the type of content you write. This is a unforgivable way in transit to look for budding customers.<\p>

Google Lineage <\p>

This product, built directly into Gmail turns your inbox into a social network. Google has been trying to get entree on the social communications network movement and this is a good place to start. The way not an illusion works: your lie email contacts, encircling those pertinent to clients, will be leveraged in consideration of connect himself near their social media profiles. Through your Gmail inbox, you hind end refurbish your rating, share photos, and even start conversations. This is definitely eclectic tool you want to superimpose into your social media marketing bag.<\p>

Google AdSense and AdWords <\p>

This Google paper knife is a paid program. <\p>

With Google AdSense, you discharge plus Google advertising to your sites, which will help self earn remaining revenue. AdWords lets you advertise forwards the Google search lathe with a pay-per-click fee. This allows your business for be listed swish the advertisement territory of a Google results ganymede in about 15 minutes.<\p>

A quick search around the web and you'd think Google's Application Engine announcement was Google taking aim at Amazon's Web Services. While there maybe some cross-over, for the most part I don't believe Google is taking aim at Amazon, but Facebook's f8. I'd also like to point out that amongst all the news everyone seemed to forget about Microsoft's SSDS, while not an application engine yet is a large part of the offering. Also missing are the startups, e.g. Zoho creator. So, from the top...

Your phone is your social network.

If you don't believe this in my opinion you're mad, bonkers, a fruit cake. I carry my social network, my contacts, my friends in my pocket. I have access to them via voice, text/sms, and email from my iPhone. I had the same access on my Nokia N73 before that. Blackberrys do it, Skype does it, everyone does it. I'll assume you do as well.

Enter Jaiku. For those that don't know, Jaiku was acquired by Google on October 9th 2007, many people talk about Jaiku as a competitor to Twitter, Joi Ito described it as a "bunch of Helsinki mobile jocks getting into the Web 2.0 of it all whereas Twitter is the Web 2.0 crowd 'getting' co-presence". The Jaiku vs Twitter discussion is for another time, but of relevance here is Jaiku's J2ME client. It linked the online-ness of Jaiku into you phone contacts, synchronized and kept you updated.

The mobile platform, Android.

If the phone is your social network, what are companies doing? Well, the long and short of it is, not much. Sure, Facebook has possibly the best iPhone application in the market, and a mobile friendly version, however it's not enough (and if you know of a mobile social network with traction please let me know).

Contacts integration? Application platform? Oh, wait, yes, Android. I've not looked at Android, but I'm pretty sure it'll allow contacts integration. Jaiku is moving to Google Application Engine, what about the mobile application? It'd make perfect sense to move it to Android as well.

...a summary in my theory so far...

Contacts, integration of the new(er) thinking of 'your phone is your social network' with the worlds current thinking of 'your mail client is your social network'. CHECK

Data portability, see Contacts Data API. CHECK

Mobile application platform, Android. CHECK

Web application platform, Google Application Engine. CHECK

Mobile & Web application platforms that are open as a platform and ecosystem, while solving a number of issues for entrepreneurs making adoption an easy process. CHECK

A great demo application to show it all off, Jaiku. CHECK

Voila, an open application platform with more features than Facebook and I believe Google has more users then Facebook. I've not touched on OpenSocial, however isn't this just Google taking a step back from OpenSocial and aiming for the bigger picture? e.g. Google Application Engine powers OpenSocial applications, that distribute onto all social networks.

The knowledge worker

Knowledge worker, a term coined by writer Peter Drucker in the late 50's and related thinking summarized basically is: hire the top-notch, smartest, most efficient people you can find... put them together, and let rip. Good things will come.

I am a believer of the knowledge worker model and to quote my own Twitter, "API's basically allow for the Knowledge Worker pattern to exist outside your business, while on-topic to your business", so what does that mean for Google? They're in the business of (among other things) web applications, they're opening their internals to the world via API allowing the world to build on-topic applications to their business (changing their famous 70/20/10 to 70/20/10/100). The proof in that is the launch of OpenID provider, built on Google Application Engine, in under 24 hours development.

Leaving notes

Many questions are unanswered, at least from an outsiders point of view. But, for now I'll be thinking about:

What does this mean for us? Among other things, that the first Google acquisition that runs on their Application Engine will be a notable event.

How will Google Application Engine and Android integrate? Will they?

Google Gears is mobile, no talk about integration yet. Maybe a Google Gears SQLite to GQL synchronization?

Google Checkout integration. It'll happen, follow the money...

The google.appengine.api.urlfetch inside Application Engine fetchs URL's, a long shot, but they could pump those straight into their Googlebot. Another way to boost their main business?

Yahoo is embracing the Semantic Web, is this an attack on Yahoo? They'll be a lot of semantic data in GQL. Mix that with Google Base.

Morning all, it's been a little while since I last wrote, been mega busy with a few projects and one could say neglectful of my blogging duties. 

I'm just going to share with you a quickie today that will ensure that you jump on the "google ladder" a lot quicker and liberate yourself from internet obscurity.

The scenario: you've just spent $5000 or £5000 or €5000 to build you new state of the art e-commerce store. The only problem is you seem to be on the equivalent of an 'online desert island' all by yourself with no one to share your great products with...

SOS Number 1:

Submit your site to the search engines and let them know of you're alive.

You need to head over to google webmaster central and submit your site to google.

Second, head over to yahoo site explorer and likewise submit your site to the yahoo search engine 

Third, head over to bing's webmaster center and once again submit your site to the search engine. 

KEYNOTE: You will want to ensure that you have included a sitemap.xml document with your submission. Fail to do this and it will take the spiders (search bots) a little longer to index and crawl your site.

SOS Number 2:

Submit your product range to the google merchant center.

Google is the master of all things searchable (including images.) I cannot speak for stores built on platforms other than bigCommerce as this is an easy peasey process through it's fantastic marketing tab... 

The image below in a nutshell is the google base (google merchant center process.) The 'how to set it up' will just take too long for me to explain and you're better off dropping me an email instead (if in dire need!) 

visit the google merchant center and set up an account.

Extract your product xml feed from your site, (consult your developer to do this)

Go over to your google merchant center account and click on 'Data Feeds' 

Select 'new data feed' and provide the necessary details

Once created, under upload schedule select 'manual upload' 

Upload and process the xml data file with your products

Job done!

Things to remember

All images must have 'alt text' uniquely relating to that specific product. 

filenames are very very important and ensure all filenames are 100% unique and ideally specific to that image e.g. 'spalding-basketball-brown.jpg' 

Google base will now work it's magic and index all of your images into google product search. Now when people search google for products yours will now be featured in the index...the more traffic the better!

SOS Number 3:

Google Adwords - "I never look in the right hand column though..." you may not but people do!

Google adwords in short is paying your way to the top of google searches for specific keywords and phrases entered into the search engine. Every client I see often say to me "But Ren...I never look at the right hand column" - well, true, but many do and many use it to make £millions. There is a science to google adwords and a blueprint and it really does work.  

Set up an account with google adwords

be sure to google 'free adwords on sign up' as you may be able to get yourself a nice $75 adword credit to kick start you.

your most important tool bar none is the 'keyword tool' which you can find under the 'reporting and tools' tab.

Use the keyword tool to establish what search terms are highly searched for, and based on this build your respective ads.

Once again, there is a science that I could write pages and pages about feature diagrams and plenty of step by step instruction for conquering and making money from google ads. But unfortunately, you will have to contact me for more info (yes I will have my newsletter set up shortly, I'm getting there.) Alternatively be sure to comment on this post for requests and help. 

Conclusion

Zur freundlichen Erinnerung - am 22. September ist es soweit ;-)