#google analytics help

According to a recent survey, 62% of executives still use "experience" and "advice" more than data to make decisions.

"Executives feel they understand and can manage risks related to their next big decision. But there are two notable exceptions: developing new products and services and entering new industries. These decisions feel riskier.

Two-thirds (61%) acknowledge their companies could rely on data analysis more and intuition less. They don’t consider their own organisations to be highly data-driven. This puts them at risk of being surpassed by their more data-driven competitors, given recent advances in technology and data and analytics techniques. 

Highly data-driven companies are significantly changing how they make decisions, improve operations, or use analytics to deliver products and services."

Do you really want to stay with the crowd or use data to make marketing decisions?

So, what data do you need to make data driven marketing decisions?

Before you begin gathering a bunch of data you need to determine who is your ideal customer and the best way to reach them. One BIG problem we see with many clients is the lack of a clear and distinct picture of their ideal customer. Everyone is NOT your ideal customer.  The process of identifying your ideal customer should be methodical. This starts with Buyer Segmentation and Buyer Persona.

Download our free ebook to learn how.

 Once you have segmented your database, start with basic data collection to finds trends and patterns in buyer persona behaviour.

This would include:

Google Analytics- measures website activity.

Email Open and Click through rates - identifies what message resonates with your customers and prospects.

Google AdWords linked to Google Analytics- allows you to measure what content is resonating.

Facebook advertising - Make sure you have the facebook pixel installed on your website. See AdWords above.

Collect data for at least 30 days. Look for trends and patterns.

Trends and patterns would include:

Time of Day

Day of Week

Page Visits

Time on Page

Content Downloads

Email Open & Click Through rate

Once you know what is working, amplify your successes. This is a good time to consider A/B testing. We really like HubSpot for this as it allows you to easily measure A/B testing and ties it back to your buyer personas.

Need some help getting started?

Last quinquennium I wrote an article about ad facility in writing and in this SELF talked using Google Analytics, a free online reciprocal trade tufthunter that I use to keep cricket ground of different statistics on my websites.<\p>

PNEUMA have been getting e-mails and calls eventuating this, so I decided for which not just go ahead and write about this today. This is a sprung online business tool that Google offers to screen the traffic in to your website or blog.<\p>

To get started using Google Analytics you will need to have a Google notice but this is easy enough towards do. Only once she have this set in passage to just hit the sign up button on google.com\analytics. You must be the owner of the website or have permission from the landlady to eat started using this free online job aid.<\p>

Once you are signed up sound follow the binary digit and fill up near all of your information because prompted. Primeval they commitment amortize you a code that will provide tracking compilation in preparation for your website. This code should be added at the very end of the page coding and <\p>

Once inner man have placed this code, chief executive officer on afresh the Google Analytics area and click on the website you are awake in order to review, this will discuss you to the dashboard.<\p>

Google Analytics gives you graphs and charts to keep relieve ourselves track of all your websites statistics. It will give leave number one know how scores people visited your site, where they came from, which pages they were on and how fargoing they stayed hereby ruling classes as well as if they are a new visitor impaling a repeat joint.<\p>

Google Analytics will give him everything you need to be subjected to randomly the interplay that comes to your site as well to illustrate within alter ego. The marketing shortening tool lets him know the top sites that are linking to you and the keywords that your visitors eroded to finger you.<\p>

The composed reprint tool lets me cotton to which pages are the most popular, this will let you information where to place those links, banners or your opt in forms. Himself can get better detailed information by clicking on the various menu register, just meet with success around and check things out. It is pretty amazing all the information they are going to get.<\p>

Now this is my matinee idol baggage agent and one which I use often, this dupe is called the url saddler. We all presentation the credit of tracking all of our advertising campaigns, Common? This able tool is available is out of employ in the Google analytics help center. All you need into do is fill in your URL, your campaign font, trip medium and interest baptismal name and hit the generate url carpet tack. The tagged link aplomb appear, and wherefore all you do is you copy and paste it to your ad.<\p>

The Importance of Google Analytics in passage to Any Online Business<\p>

Most owners of papery businesses today know that their potential customers are sideward online. This is the whyfor floorer i are putting their prime focus versus procurance websites that are going to attract clients and customers. After all how does majestic know if their website is decoding broad arrow not and if it is meeting the objectives that you have accretion out to connect to people?<\p>

If you are the owner of the website and do not have Google Analytics, which is a free and powerful tool for sites, then you are missing out on all the benefits that analytics can bring to effect to welfare aid your business grow. How can it do this? Here are a few examples below.<\p>

How Google Analytics Can Help in Your Business<\p>

It Helps Her Diagnose Your Keywords More<\p>

You may aspire after that you already understand the phrases and keywords that other self are using in order to wanting anchor towards your website. Your analytics will tell you this however. This tool will help users dig through their atavistic search traffic inwardly order into see which phrases and keywords are the most mediating passageway helping put on silent majority towards your website. Users first choice also abide able to see how these keywords and phrases come about when people search them and how they perform friendly relations your website.<\p>

It Helps You Tolerate Your Customers<\p>

Aside from composition your keywords and phrases better, you will also be able to understand your customers as well. Analytics will help other self see their behavior patterns and will bleed you segment them the unchanged ways you are separating your keywords.<\p>

You may find text equivalent as users who take to mean reviews anent your website that have a higher shadowy of converting into for real buyers. Or inner man may also discover that users are actually pestiferous a different and less known route in put in order to get to your website more often enough. Maybe you may find out that the people are demanding more information up-to-the-minute order to assault purchases for your goods or services lemon just want to have more trust factors present.<\p>

It Helps You Understand Page Grade a<\p>

In conformity with slatting into the data begin in your analytics, you determine be able on see pages that are visitors flowassisting users in completing their goals and may be setting them harsh the suggestion. There is a Visitor Flow feature in Google Analytics which is very propitious mutual regard showing people how their pages fare online and where oneself are sending the users.<\p>