"The things we fear most in organizations - fluctuations, disturbances, imbalances - are the primary sources of creativity." Margaret J. Wheatley "It's not enough that we do our best; sometimes we have to do what's required." Sir Winston Churchill "Strive for excellence, not perfection." H. Jackson Brown Jr. "Without passion, you don't have energy; without energy, you have nothing. Nothing great in the world has been accomplished without passion." Donald Trump "If you don't see yourself as a winner, then you cannot perform as a winner." Zig Ziglar "All of us perform better and more willingly when we know why we're doing what we have been told or asked to do." Zig Ziglar "Many a small thing has been made large by the right kind of advertising." Mark Twain "The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence." Eddie Robinson "Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink." Leo Burnett "Advertising is the life of trade." Calvin Coolidge "What really decides consumers to buy or not to buy is the content of your advertising, not its form." David Ogilvy "The strongest principle of growth lies in human choice." George Eliot "Many of life's failures are people who did not realize how close they were to success when they gave up." Thomas A. Edison "A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power." Brian Tracy "You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - will they buy it?" Noel Peebles "The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it." Sergio Zyman "If you can imagine it, you can achieve it; if you can dream it, you can become it." William Arthur Ward "Success is the sum of small efforts, repeated day in and day out." Robert Collier "Learn from yesterday, live for today, hope for tomorrow." Albert Einstein "It is better to have it and not need it than to need it and not have it." Gerard Patrick Roeling "Knowledge is of no value unless you put it into practice." Anton Chekhov "Knowing is not enough; we must apply. Willing is not enough; we must do." Johann Wolfgang von Goethe "The best way to predict the future is to create it." Peter Drucker "You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place." David Ogilvy "Every advertisement should be thought of as a contribution to the complex symbol which is the brand image." David Ogilvy "If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work." Jay Levinson "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." Peter F. Drucker "Education is a progressive discovery of our own ignorance." Will Durant "I find that the harder I work, the more luck I seem to have." Thomas Jefferson "Pleasure in the job puts perfection in the work." Aristotle
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