#globalsociety

What is the best way to “market” yourself on LinkedIn. I'll give you five tips ✎

1. First, get the right audience

For example, if you want to develop a career in food technology, build an audience network within the industry. Get connections from industry practitioners, recruitment managers, academics, professional organizations, trade associations, journalists, and graduates of the same industry.

Is there no connection between them outside the industry? Sure, you just don't have to be too crowded. Do not limit them to Malaysia only but also abroad (overseas). The right audience is important. This way you will be more visible to them.

2. Secondly, put a headline that has a value offer

Headlines like “Fresh graduate seeking/looking for jobs” sound desperate. 

Instead, write a headline that contains value propositions.Take a look at these headlines. “Recent graduate with in-depth knowledge of HACCP, GMP, Halal, MESTI, and other food safety / quality systems.”

Which headlines are most appealing to an audience looking for additional staff?

3. Third, share knowledge in your field

Post in your field. You can create an original post or share another article with a few comments. If you don't know what to write, take a look at articles in your industry that are trending on Linkedin.

If no one clicks "like" or "share" your posts are fine. That was the beginning. What is important is that you present yourself to the audience as someone trained in the field. This is what “personal branding” means. Make posts once or twice a week.

4. Fourth, the comments of the audiobooks are mainly industry practitioners

Again, the purpose of your comment is to make it visible to them. After a few times you comment, they'll see your profile. They will try to get to know you. 

However, avoid comments like words like “Agree.” Or just, “Congratulations.” 

If you agree, state what you agree to. Please provide a plus value. If you want to say congratulations, state why you say congratulations. For example, “Congratulations on your appointment as the CEO of ABC Sdn Bhd.” If you can add another sentence or two later, that's good.

And also, please use full spelling and correct grammar.

If you comment on the Malaysian wall, feel free to comment with Mr, Mrs, Mrs, Dato, Prof, Dr, Mr, Ms or Ms. If you comment on an overseas wall (example: United States), you can call them by first name, without Prof or Dr.

5. Fifth, Linkedin updates all the time

Make sure you log on to Linkedin at least two or three times a week. Not only when you are looking for a job but also when you are working. Linkedin is a platform for you to interact and collaborate with those in the industry. 

─ Keep your information up to date. Put the right email for easy contact.  ─ Always use the soft selling strategy on Linkedin. ─ Do the right branding and brand positioning. ─ Reach the right audience.

You will be more visible to them. 

Beijing’s old houtong area 2007. Me...