#global licensing

Bob Marley Expands Agreement with New Age

New Age beverages has expanded its Marley brand licensing agreements to include new global markets and the addition of product types.

The agreement now includes all markets within the U.S., Japan, Mexico, Hungary and Uruguay. As part of the deal, New Age will be allowed to sell new products, including cannabidiol (CBD) infused shots, under the Marley+CBD brand.

New Age recently inked a deal with…

Licensing Link to represent web and tourism phenomenon North Coast 500

Brand extension and strategy agency Licensing Link Europe has been appointed to manage global licensing for North Coast 500, the 516-mile-long coastal touring route through the Scottish North Highlands that has become an online and tourism phenomenon, on behalf of brand owner North Coast 500 Limited.

Since 2015, when just over 500 miles of stunning coastal scenery were documented and marketed as…

Miles Davis Properties announces global licensing deal

Miles Davis Properties, LLC announces an exclusive partnership with global licensing and merchandising company Perryscope Productions as an official merchandiser of record for music icon Miles Davis.

The recent deal was finalized by the Miles Davis Estate.

A comprehensive, high-end Miles Davis online shop is scheduled to launch the spring/summer of 2019 featuring clothing, jewelry, watches, wall…

Xiaomi inks global licensing deal with selfie-smartphone firm Meitu

Smartphone-maker Xiaomi Corp. has signed a global licensing deal with Meitu Inc, operator of selfie apps and maker of phones specifically designed to take attractive selfies. The move has been taken to expand its brand portfolio and to tap the female user market.

Under the association, Xiaomi will receive 30-year exclusive global licensing rights to Meitu’s branded smartphones and its popular…

Nestle, Starbucks close global licensing deal: Here what it means

Nestlé has closed the deal granting it access to perpetual global rights to market Starbucks good and products around the globe.

As per the association, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans, instant and portioned coffee.

According to a company release, Nestlé will use the resources of both companies to enhance…

IMG partners with Refinery29 to launch licensed products

IMG announced a new partnership with Refinery29, the leading digital media, and entertainment company for young women, to extend the brand’s presence through new licensed consumer product initiatives.

As Refinery29’s first global licensing representative, IMG will explore opportunities within categories including health and beauty, apparel and accessories, office and home, bedding, and décor.

Van…

Italian design house Pininfarina appoints IMG as worldwide licensing representative

Italian design house Pininfarina announced the appointment of IMG as its global licensing representative in a multi-year agreement.

Turin-based Pininfarina was founded by Battista “Pinin” Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world’s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias, and Cadillacs.

The partnership…

Absolut Vodka announces CPLG as licensing agency for global market

The Absolut Company, producer of the popular Absolut Vodka has announced CPLG its licensing agency for the global market.

As per the agreement, CPLG will develop a global licensing programme across apparel, fashion, accessories, gifting and barware, targeting men and women of legal drinking age.

Steve manners, executive vice president, CPLG, said, “We are thrilled to be working with one of the…