#gleebigshow

Want to see what it's like backstage at the #GleeBigShow? Check out this exclusive green room & VIP Party footage from 2014!

To celebrate the final season premiere of Glee we're happy to announce ticket sales for The FINAL Glee Big Show Featuring live performances of scripts written by 5th Grade Young Storytellers by cast members from Glee!

Hosted by Ashley Fink & Curt Mega

Saturday, February 21 at 5PM Willows Community School, Culver City, CA

A few weeks ago, February 22nd, The Young Storytellers Foundation organized the 3rd annual Glee Big Show. The show brings in cast members from the hit television show Glee. The cast members performed live skits from scripts written by 5th graders that are involved in the Young Storytellers foundation. This was the first year that the event utilized the Cogo to raise money and stream live.  Prior to using Cogo, the event was only available to a select number of Glee fans that could attend in person. Because of this, Glee and The Young Storytellers had amazing events the first two years, but couldn't reach Glee's mass following and made fundraising limited. Fortunately, Cogo is a platform that can turn a small event into something much larger as it creates an opportunity for every single fan to get involved. 

  With no advertising dollars and no promotion from the cast members, the 3rd annual Glee Big Show was able to raise tens of thousands of dollars in just a few hours! This was due largely to the strength of Glee’s superfans.  They actively spread the word to their friends and family, generating enough buzz to help Glee and Young Storytellers raise a staggering amount.  We were able to see the incredible activity through our Twitter widget on the event page that helped to snowball the effectiveness of the event. Here's a look at the data:

  Figure 1 illustrates some of our activity. With zero promotion dollars spent, there were 1,213 total tweets generated. This lead to roughly 1.5 million Timeline Deliveries, as shown in Figure 2. Using the Cogo platform, the Young Storytellers foundation was able to show up on roughly 1.5 million more timelines than they would have if they would have kept the event offline and strictly an in-person event. 

These numbers led to an increased amount of traffic driven to the site. This was not just during the time of the event, but even after the event had ended, which allowed for donations to continue to roll in over the course of the following days.

As we look back on the event, one thing is extremely clear: the power of superfans cannot be denied.  The superfans want to see the exclusive event, the superfans want to donate to the cause and the superfans tell other superfans about the event. The Glee Big Show was a perfect example of that. Around 10,000 visitors watched the show, which led to each donator contributing roughly $100 towards the cause.  We want to extend a great big thank you to all who helped Glee and Young Storytellers achieve their goal of raising awareness and money for a great cause.